Ghent vs Quartet:Which is more popular?
In September 2026, Quartet had more branded searches than Ghent among whiteboard brands worldwide. Quartet had about 480 branded searches, while Ghent had 260. Quartet made up 0.4% of all whiteboard brand searches we track, and Ghent accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about whiteboard brands, Ghent and Quartet each appeared in three of the five answers. Quartet was mentioned before Ghent in every answer.
Who do people search for more?
Quartet, about 85% more searches than Ghent
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Quartet, named ahead of Ghent in every answer
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Top whiteboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghent and Quartet were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quartet was listed before Ghent in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
U Brands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- VIZ-PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quartet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ghent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bi-Office0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whiteboard brands
5 answers
Asked ChatGPT
“Which whiteboard brand should I buy?”
Asked ChatGPT
“What are the best whiteboard brands?”
Asked ChatGPT
“What's the best whiteboard brand for home office?”
Searched Google, AI Overview
“small whiteboard”
Searched Google, AI Overview
“dry erase board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ghent or Quartet more popular in search?
This chart shows how often people search Google for Ghent and Quartet by name. Each line represents a brand's share of searches for all eight whiteboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quartet, Ghent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nobo | U Brands | AmazonBasics | VIZ-PRO | Bi-Office | Quartet | Ghent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 7.5% | 4.3% | 1.8% | 1.4% | 0.54% | 0.36% |
| Nov 2025 | 86.2% | 6.3% | 3.6% | 1.5% | 1.5% | 0.56% | 0.24% |
| Dec 2025 | 86.7% | 5.2% | 4.7% | 1.5% | 1.2% | 0.56% | 0.25% |
| Jan 2026 | 82.3% | 7.3% | 5.7% | 1.8% | 1.8% | 0.8% | 0.35% |
| Feb 2026 | 83.9% | 7.5% | 4.5% | 1.4% | 1.8% | 0.54% | 0.44% |
| Mar 2026 | 83.8% | 7.5% | 4.4% | 1.4% | 1.8% | 0.66% | 0.54% |
| Apr 2026 | 84.2% | 7.5% | 4.4% | 1.4% | 1.4% | 0.67% | 0.45% |
| May 2026 | 87.3% | 5.2% | 3.9% | 1.5% | 1.2% | 0.57% | 0.31% |
| Jun 2026 | 88% | 5.2% | 3.4% | 1.2% | 1.2% | 0.57% | 0.38% |
| Jul 2026 | 87.2% | 6.4% | 3.2% | 1.2% | 1% | 0.57% | 0.46% |
| Aug 2026 | 89.3% | 5.3% | 2.7% | 0.99% | 0.87% | 0.47% | 0.32% |
| Sep 2026 | 91.5% | 3.7% | 2.3% | 1.1% | 0.83% | 0.4% | 0.22% |
How has the Ghent and Quartet comparison changed over the last 12 months?
3 findings
- Quartet was ahead of Ghent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghent’s share of searches among whiteboard brands worldwide moved from 0.36% to 0.22%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Quartet’s share of searches among whiteboard brands worldwide moved from 0.54% to 0.4%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for whiteboard brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Quartet worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ghent’s and Quartet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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