How popular isGhent?
In September 2026, people searched for Ghent by name about 260 times worldwide, about the same as the previous year. These searches made up 0.22% of all global whiteboard brand searches, placing Ghent seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about whiteboard brands, Ghent appeared in three of the five answers and was the second most recommended of the eight.
Ghent is the seventh most searched of 8 competitors and the second most recommended in AI answers.
- NoboShare of searches 91.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
U BrandsShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
AmazonBasicsShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- VIZ-PROShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
- GhentShare of searches 0.22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top whiteboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghent is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- U Brands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VIZ-PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quartet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ghent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bi-Office0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rocket0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whiteboard brands
5 answers
Asked ChatGPT
“Which whiteboard brand should I buy?”
Asked ChatGPT
“What are the best whiteboard brands?”
Asked ChatGPT
“What's the best whiteboard brand for home office?”
Searched Google, AI Overview
“small whiteboard”
Searched Google, AI Overview
“dry erase board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which whiteboard brands compete with Ghent?
Share of searches by month for Nobo, U Brands, AmazonBasics, Ghent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nobo | U Brands | AmazonBasics | VIZ-PRO | Bi-Office | Quartet | Ghent | Rocket |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 7.5% | 4.3% | 1.8% | 1.4% | 0.54% | 0.36% | — |
| Nov 2025 | 86.2% | 6.3% | 3.6% | 1.5% | 1.5% | 0.56% | 0.24% | — |
| Dec 2025 | 86.7% | 5.2% | 4.7% | 1.5% | 1.2% | 0.56% | 0.25% | — |
| Jan 2026 | 82.3% | 7.3% | 5.7% | 1.8% | 1.8% | 0.8% | 0.35% | — |
| Feb 2026 | 83.9% | 7.5% | 4.5% | 1.4% | 1.8% | 0.54% | 0.44% | — |
| Mar 2026 | 83.8% | 7.5% | 4.4% | 1.4% | 1.8% | 0.66% | 0.54% | — |
| Apr 2026 | 84.2% | 7.5% | 4.4% | 1.4% | 1.4% | 0.67% | 0.45% | — |
| May 2026 | 87.3% | 5.2% | 3.9% | 1.5% | 1.2% | 0.57% | 0.31% | — |
| Jun 2026 | 88% | 5.2% | 3.4% | 1.2% | 1.2% | 0.57% | 0.38% | — |
| Jul 2026 | 87.2% | 6.4% | 3.2% | 1.2% | 1% | 0.57% | 0.46% | — |
| Aug 2026 | 89.3% | 5.3% | 2.7% | 0.99% | 0.87% | 0.47% | 0.32% | — |
| Sep 2026 | 91.5% | 3.7% | 2.3% | 1.1% | 0.83% | 0.4% | 0.22% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 110K | +21.5% | +2.2 points | |
| 2, held 2nd | 3.7% | 4.4K | -18.5% | -1.7 points | |
| 3, held 3rd | 2.3% | 2.7K | 0% | -0.4 points | |
| 4, held 4th | 1.1% | 1.3K | +30% | +0.1 points | |
| 5, held 5th | 0.83% | 1K | +13.6% | 0 points | |
| 6, held 6th | 0.4% | 480 | 0% | -0.1 points | |
| 7, held 7th | 0.22% | 260 | -18.8% | -0.1 points | |
| —, not measured this month | — | — | — | — |
1.Nobo
91.5%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +2.2 points.
2.
U Brands3.7%
Held 2nd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.7 points.
2.3%
Held 3rd. 2.7K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.VIZ-PRO
1.1%
Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
0.83%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
6.
Quartet0.4%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Ghent
0.22%
Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
—.Rocket
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Ghent and its closest rivals
Every comparison with Ghent
6 comparisons
How has branded search demand for Ghent changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ghent worldwide held steady at 260.
- Across the 12 months ending September 2026, Ghent’s share of searches among whiteboard brands worldwide held steady, from 0.36% to 0.22%.
How did search popularity change for whiteboard brands worldwide in September 2026?
4 changes
In September 2026, Nobo gained share of searches among whiteboard brands worldwide, from 89.3% to 91.5%.
In September 2026, U Brands lost share of searches among whiteboard brands worldwide, from 5.3% to 3.7%.
AmazonBasics’ share of searches among whiteboard brands worldwide has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.
Estimated monthly branded searches for Quartet worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
How are Ghent’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ghent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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