Brandwave

Bi-Office vs Ghent:Which is more popular?

In September 2026, Bi-Office had more branded searches than Ghent among whiteboard brands worldwide. Bi-Office had about 1,000 branded searches, while Ghent had 260. Bi-Office made up 0.83% of all whiteboard brand searches we track, and Ghent accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about whiteboard brands, Ghent appeared in three of the five answers and Bi-Office in none.

Among whiteboard brands worldwide in September 2026

Who do people search for more?

Bi-Office, about 4 searches for every 1 for Ghent

Bi-Office 1K searchesGhent 260 searches

Who does AI mention more?

Ghent, mentioned in 3 of 5 answers, Bi-Office in 0

Ghent in 3 of 5Bi-Office in 0 of 5

Who does AI recommend more?

Ghent, the only one of the two named

Ghent first in 3Bi-Office never named

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Top whiteboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ghent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bi-Office did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quartet1st
  2. Ghent2nd
  3. U Brands3rd
  4. VIZ-PRO4th
  5. Nobo–
  6. AmazonBasics–
  7. Bi-Office–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • U Brands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VIZ-PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quartet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bi-Office0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about whiteboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bi-Office or Ghent more popular in search?

This chart shows how often people search Google for Bi-Office and Ghent by name. Each line represents a brand's share of searches for all eight whiteboard brands we track, month by month, from English-language searches worldwide.

Bi-Office and Ghent among whiteboard brands worldwide, by month

Share of searches by month for Bi-Office, Ghent. The figures are in the table below the chart.

View monthly share of searches table
MonthNoboU BrandsAmazonBasicsVIZ-PROBi-OfficeQuartetGhent
Oct 202584.1%7.5%4.3%1.8%1.4%0.54%0.36%
Nov 202586.2%6.3%3.6%1.5%1.5%0.56%0.24%
Dec 202586.7%5.2%4.7%1.5%1.2%0.56%0.25%
Jan 202682.3%7.3%5.7%1.8%1.8%0.8%0.35%
Feb 202683.9%7.5%4.5%1.4%1.8%0.54%0.44%
Mar 202683.8%7.5%4.4%1.4%1.8%0.66%0.54%
Apr 202684.2%7.5%4.4%1.4%1.4%0.67%0.45%
May 202687.3%5.2%3.9%1.5%1.2%0.57%0.31%
Jun 202688%5.2%3.4%1.2%1.2%0.57%0.38%
Jul 202687.2%6.4%3.2%1.2%1%0.57%0.46%
Aug 202689.3%5.3%2.7%0.99%0.87%0.47%0.32%
Sep 202691.5%3.7%2.3%1.1%0.83%0.4%0.22%

How has the Bi-Office and Ghent comparison changed over the last 12 months?

3 findings
  • Bi-Office was ahead of Ghent in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bi-Office’s share of searches among whiteboard brands worldwide moved from 1.4% to 0.83%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending September 2026, Ghent’s share of searches among whiteboard brands worldwide moved from 0.36% to 0.22%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for whiteboard brands worldwide in September 2026?

0 changes

Neither Bi-Office nor Ghent moved beyond provider rounding among whiteboard brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bi-Office’s and Ghent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bi-Office

1 branded search term

  • bi-office

Ghent

1 branded search term

  • ghent whiteboard

How the Brand Demand Index is measured

Other head-to-heads among whiteboard brands

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