AmazonBasics vs Ghent:Which is more popular?
In September 2026, AmazonBasics had more branded searches than Ghent among whiteboard brands worldwide. AmazonBasics had about 2,720 branded searches, while Ghent had 260. AmazonBasics made up 2.3% of all whiteboard brand searches we track, and Ghent accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about whiteboard brands, Ghent appeared in three of the five answers and AmazonBasics in none.
Who do people search for more?
AmazonBasics, about 10 searches for every 1 for Ghent
Who does AI mention more?
Ghent, mentioned in 3 of 5 answers, AmazonBasics in 0
Who does AI recommend more?
Ghent, the only one of the two named
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Top whiteboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AmazonBasics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
U Brands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- VIZ-PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quartet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ghent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bi-Office0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about whiteboard brands
5 answers
Asked ChatGPT
“Which whiteboard brand should I buy?”
Asked ChatGPT
“What are the best whiteboard brands?”
Asked ChatGPT
“What's the best whiteboard brand for home office?”
Searched Google, AI Overview
“small whiteboard”
Searched Google, AI Overview
“dry erase board”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AmazonBasics or Ghent more popular in search?
This chart shows how often people search Google for AmazonBasics and Ghent by name. Each line represents a brand's share of searches for all eight whiteboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for AmazonBasics, Ghent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nobo | U Brands | AmazonBasics | VIZ-PRO | Bi-Office | Quartet | Ghent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 7.5% | 4.3% | 1.8% | 1.4% | 0.54% | 0.36% |
| Nov 2025 | 86.2% | 6.3% | 3.6% | 1.5% | 1.5% | 0.56% | 0.24% |
| Dec 2025 | 86.7% | 5.2% | 4.7% | 1.5% | 1.2% | 0.56% | 0.25% |
| Jan 2026 | 82.3% | 7.3% | 5.7% | 1.8% | 1.8% | 0.8% | 0.35% |
| Feb 2026 | 83.9% | 7.5% | 4.5% | 1.4% | 1.8% | 0.54% | 0.44% |
| Mar 2026 | 83.8% | 7.5% | 4.4% | 1.4% | 1.8% | 0.66% | 0.54% |
| Apr 2026 | 84.2% | 7.5% | 4.4% | 1.4% | 1.4% | 0.67% | 0.45% |
| May 2026 | 87.3% | 5.2% | 3.9% | 1.5% | 1.2% | 0.57% | 0.31% |
| Jun 2026 | 88% | 5.2% | 3.4% | 1.2% | 1.2% | 0.57% | 0.38% |
| Jul 2026 | 87.2% | 6.4% | 3.2% | 1.2% | 1% | 0.57% | 0.46% |
| Aug 2026 | 89.3% | 5.3% | 2.7% | 0.99% | 0.87% | 0.47% | 0.32% |
| Sep 2026 | 91.5% | 3.7% | 2.3% | 1.1% | 0.83% | 0.4% | 0.22% |
How has the AmazonBasics and Ghent comparison changed over the last 12 months?
3 findings
- AmazonBasics was ahead of Ghent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AmazonBasics’ share of searches among whiteboard brands worldwide moved from 4.3% to 2.3%, and its estimated monthly branded searches moved from 3.1K to 2.7K.
- Across the 12 months ending September 2026, Ghent’s share of searches among whiteboard brands worldwide moved from 0.36% to 0.22%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for whiteboard brands worldwide in September 2026?
1 change
AmazonBasics’ share of searches among whiteboard brands worldwide has lost ground for 3 months in a row, from 3.4% to 2.3% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AmazonBasics’ and Ghent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
2 branded search terms
- amazonbasics
- amazonbasics whiteboard
Ghent
1 branded search term
- ghent whiteboard
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