AmazonBasics vs Rexel:Which is more popular by branded search?
In August 2026, Rexel had more branded searches than AmazonBasics among laminator brands worldwide. Rexel was estimated to have 368K branded searches compared to AmazonBasics’ 2.4K, and held a 30.6% Share of Search versus AmazonBasics’ 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AmazonBasics or Rexel?
Compare the laminator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rexel, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Swordfish | Scotch | GBC | Fellowes | AmazonBasics |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 21.8% | 14.6% | 1.6% | 0.21% |
| Nov 2025 | 41.6% | 18.6% | 22.7% | 15.2% | 1.7% | 0.22% |
| Dec 2025 | 33.8% | 18.5% | 27.6% | 18.5% | 1.4% | 0.27% |
| Jan 2026 | 35% | 19.1% | 28.6% | 15.6% | 1.4% | 0.23% |
| Feb 2026 | 38.5% | 21.1% | 21.1% | 17.2% | 1.9% | 0.25% |
| Mar 2026 | 40.2% | 22% | 18% | 18% | 1.6% | 0.21% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 16.5% | 1.5% | 0.24% |
| May 2026 | 35% | 28.6% | 19.1% | 15.6% | 1.4% | 0.23% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 14% | 1.5% | 0.2% |
| Jul 2026 | 36% | 29.5% | 19.7% | 13.2% | 1.4% | 0.19% |
| Aug 2026 | 30.6% | 30.6% | 20.4% | 16.7% | 1.5% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the AmazonBasics and Rexel comparison changed over the last 12 months?
3 findings
- Rexel was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among laminator brands worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide moved from 39.9% to 30.6%, and its estimated monthly branded searches moved from 550K to 368K.
How did search popularity change for laminator brands worldwide in August 2026?
2 changes
In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Rexel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Rexel
1 branded search term
- rexel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.