Brandwave

Laminator brands:Which brands are most popular in search?

Rexel and Swordfish share the highest estimated Share of Search among laminator brands worldwide, at 30.6% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rexel30.6%
  2. Swordfish30.6%
  3. Scotch20.4%
  4. GBC16.7%
  5. Fellowes1.5%
  6. AmazonBasics0.2%

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Share of SearchLeaderboard

Compare the laminator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among laminator brands worldwide, by month

Share of Search by month for Rexel, Swordfish, Scotch, GBC. The figures are in the table below the chart.

View monthly share of search table
MonthRexelSwordfishScotchGBCFellowesAmazonBasics
Oct 202539.9%21.8%21.8%14.6%1.6%0.21%
Nov 202541.6%18.6%22.7%15.2%1.7%0.22%
Dec 202533.8%18.5%27.6%18.5%1.4%0.27%
Jan 202635%19.1%28.6%15.6%1.4%0.23%
Feb 202638.5%21.1%21.1%17.2%1.9%0.25%
Mar 202640.2%22%18%18%1.6%0.21%
Apr 202636.9%24.7%20.2%16.5%1.5%0.24%
May 202635%28.6%19.1%15.6%1.4%0.23%
Jun 202638.1%25.5%20.8%14%1.5%0.2%
Jul 202636%29.5%19.7%13.2%1.4%0.19%
Aug 202630.6%30.6%20.4%16.7%1.5%0.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rexel

    30.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  2. 2.Swordfish

    30.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Scotch

    20.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.GBC

    16.7%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +3.5 points.

  5. 5.Fellowes

    1.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.AmazonBasics

    0.2%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among laminator brands worldwide?

Rexel and Swordfish share the highest estimated Share of Search among laminator brands worldwide, at 30.6% in August 2026.

Global laminator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rexel39.9% → 30.6%41.6%Nov 202530.6%Aug 20261st
Swordfish21.8% → 30.6%30.6%Aug 202618.5%Dec 20253rd → 2nd
Scotch21.8% → 20.4%28.6%Jan 202618%Mar 20262nd → 3rd
GBC14.6% → 16.7%18.5%Dec 202513.2%Jul 20264th
Fellowes1.6% → 1.5%1.9%Feb 20261.4%Dec 20255th
AmazonBasics0.21% → 0.2%0.27%Dec 20250.19%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide decreased from 39.9% to 30.6%.
  • Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide increased from 21.8% to 30.6%.
  • Across the 11 months ending August 2026, Scotch’s estimated Share of Search among laminator brands worldwide decreased from 21.8% to 20.4%.
  • Across the 11 months ending August 2026, GBC’s estimated Share of Search among laminator brands worldwide increased from 14.6% to 16.7%.
  • Across the 11 months ending August 2026, Rexel’s estimated Share of Search among laminator brands worldwide peaked at 41.6% in November 2025 and was lowest at 30.6% in August 2026.
  • Across the 11 months ending August 2026, Swordfish’s estimated Share of Search among laminator brands worldwide peaked at 30.6% in August 2026 and was lowest at 18.5% in December 2025.
  • Across the 11 months ending August 2026, Scotch’s estimated Share of Search among laminator brands worldwide peaked at 28.6% in January 2026 and was lowest at 18% in March 2026.
  • Across the 11 months ending August 2026, GBC’s estimated Share of Search among laminator brands worldwide peaked at 18.5% in December 2025 and was lowest at 13.2% in July 2026.
  • Across the 11 months ending August 2026, Swordfish rose from 3rd to 2nd among laminator brands worldwide.
  • Across the 11 months ending August 2026, Scotch fell from 2nd to 3rd among laminator brands worldwide.
  • Across the 11 months ending August 2026, Fellowes and AmazonBasics held steady: their estimated Share of Search among laminator brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for laminator brands worldwide in August 2026?

  1. In August 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 13.2% to 16.7%.

  2. In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%.

  3. In August 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 19.7% to 20.4%.

  4. In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.

  5. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  6. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How the Brand Demand Index is measured

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