AmazonBasics vs GBC:Which is more popular by branded search?

Name: AmazonBasics vs GBC: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, GBC had more branded searches than AmazonBasics among laminator brands worldwide. GBC was estimated to have 201K branded searches compared to AmazonBasics’ 2.4K, and held a 16.7% Share of Search versus AmazonBasics’ 0.2%. These are worldwide searches for English-language branded terms.

Share of Search among laminator brands worldwide in August 2026Which is more popular in search, AmazonBasics or GBC?

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Which is more popular in search, AmazonBasics or GBC?

Compare the laminator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AmazonBasics and GBC among laminator brands worldwide, by month

Month	Rexel	Swordfish	Scotch	GBC	Fellowes	AmazonBasics
Oct 2025	39.9%	21.8%	21.8%	14.6%	1.6%	0.21%
Nov 2025	41.6%	18.6%	22.7%	15.2%	1.7%	0.22%
Dec 2025	33.8%	18.5%	27.6%	18.5%	1.4%	0.27%
Jan 2026	35%	19.1%	28.6%	15.6%	1.4%	0.23%
Feb 2026	38.5%	21.1%	21.1%	17.2%	1.9%	0.25%
Mar 2026	40.2%	22%	18%	18%	1.6%	0.21%
Apr 2026	36.9%	24.7%	20.2%	16.5%	1.5%	0.24%
May 2026	35%	28.6%	19.1%	15.6%	1.4%	0.23%
Jun 2026	38.1%	25.5%	20.8%	14%	1.5%	0.2%
Jul 2026	36%	29.5%	19.7%	13.2%	1.4%	0.19%
Aug 2026	30.6%	30.6%	20.4%	16.7%	1.5%	0.2%
Sep 2026	—	—	—	—	—	—

How has the AmazonBasics and GBC comparison changed over the last 12 months?

3 findings

GBC was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among laminator brands worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
Across the 11 months ending August 2026, GBC’s estimated Share of Search among laminator brands worldwide moved from 14.6% to 16.7%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for laminator brands worldwide in August 2026?

2 changes

In August 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 13.2% to 16.7%.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and GBC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.