AmazonBasics vs Fellowes:Which is more popular by branded search?
In August 2026, Fellowes had more branded searches than AmazonBasics among laminator brands worldwide. Fellowes was estimated to have 18.1K branded searches compared to AmazonBasics’ 2.4K, and held a 1.5% Share of Search versus AmazonBasics’ 0.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AmazonBasics or Fellowes?
Compare the laminator brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fellowes, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Swordfish | Scotch | GBC | Fellowes | AmazonBasics |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 21.8% | 21.8% | 14.6% | 1.6% | 0.21% |
| Nov 2025 | 41.6% | 18.6% | 22.7% | 15.2% | 1.7% | 0.22% |
| Dec 2025 | 33.8% | 18.5% | 27.6% | 18.5% | 1.4% | 0.27% |
| Jan 2026 | 35% | 19.1% | 28.6% | 15.6% | 1.4% | 0.23% |
| Feb 2026 | 38.5% | 21.1% | 21.1% | 17.2% | 1.9% | 0.25% |
| Mar 2026 | 40.2% | 22% | 18% | 18% | 1.6% | 0.21% |
| Apr 2026 | 36.9% | 24.7% | 20.2% | 16.5% | 1.5% | 0.24% |
| May 2026 | 35% | 28.6% | 19.1% | 15.6% | 1.4% | 0.23% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 14% | 1.5% | 0.2% |
| Jul 2026 | 36% | 29.5% | 19.7% | 13.2% | 1.4% | 0.19% |
| Aug 2026 | 30.6% | 30.6% | 20.4% | 16.7% | 1.5% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the AmazonBasics and Fellowes comparison changed over the last 12 months?
3 findings
- Fellowes was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among laminator brands worldwide moved from 0.21% to 0.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among laminator brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for laminator brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Fellowes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Fellowes
1 branded search term
- fellowes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.