Brandwave

How popular isFellowes in search?

In August 2026, there were an estimated 18.1K branded searches for Fellowes worldwide which is down 18.5% over the last 11 months. Fellowes holds 26.7% estimated Share of Search among monitor stand brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ergotron39.9%
  2. Fellowes26.7%
  3. North Bayou17.8%
  4. Huanuo9.7%
  5. AmazonBasics3.5%
  6. Vivo2.4%
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Which monitor stand brands compete with Fellowes?

Fellowes against monitor stand brands worldwide, by month

Share of Search by month for Ergotron, Fellowes, North Bayou, Huanuo, AmazonBasics, Vivo. The figures are in the table below the chart.

View monthly share of search table
MonthErgotronFellowesNorth BayouHuanuoAmazonBasicsVivo
Oct 202541.5%27.9%18.6%6.8%3.6%1.6%
Nov 202540.9%27.4%18.3%8.2%3.6%1.6%
Dec 202537%24.7%20.2%11.1%4.9%2.2%
Jan 202639.7%26.6%17.7%9.7%4.3%1.9%
Feb 202636.2%29.6%19.8%8.8%3.9%1.7%
Mar 202640.8%27.3%18.2%8.1%3.6%2%
Apr 202643.1%23.6%19.3%8.6%3.8%1.7%
May 202638.3%25.6%20.9%9.3%4.1%1.8%
Jun 202639.9%26.7%17.8%9.7%3.5%2.4%
Jul 202640.1%26.8%17.9%9.8%3.6%1.9%
Aug 202639.9%26.7%17.8%9.7%3.5%2.4%
Sep 2026——————

  1. 1.Ergotron

    39.9%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Fellowes

    26.7%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.North Bayou

    17.8%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Huanuo

    9.7%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.AmazonBasics

    3.5%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Vivo

    2.4%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.4 points.

Compare search popularity between Fellowes and its closest rivals

Every comparison with Fellowes

How has branded search demand for Fellowes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fellowes worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among monitor stand brands worldwide decreased from 27.9% to 26.7%.
  • Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among monitor stand brands worldwide peaked at 29.6% in February 2026 and was lowest at 23.6% in April 2026.

How did search popularity change for monitor stand brands worldwide in August 2026?

  1. Estimated monthly branded searches for Vivo worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  2. Estimated monthly branded searches for Huanuo worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

  3. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for North Bayou worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Ergotron worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  6. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Fellowes compete?

Fellowes is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Desk organiser brands3rd of 60.24%Show ranking
Laminator brands5th of 61.5%Show ranking
Shredders2nd of 64.6%Show ranking
Monitor stand brands2nd of 626.7%Shown above

How is Fellowes measured?

Brandwave collects information about searches that people make online using Fellowes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fellowes

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How the Brand Demand Index is measured

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