Brandwave

Fellowes vs Intimus:Which is more popular by branded search?

In August 2026, Fellowes had more branded searches than Intimus among shredders worldwide. Fellowes was estimated to have 18.1K branded searches compared to Intimus’ 260, and held a 4.6% Share of Search versus Intimus’ 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among shredders worldwide in August 2026Which is more popular in search, Fellowes or Intimus?
Fellowes4.6%18.1K searches
vs
Intimus0.07%260 searches

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Which is more popular in search, Fellowes or Intimus?

Compare the shredders operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fellowes and Intimus among shredders worldwide, by month

Share of Search by month for Fellowes, Intimus. The figures are in the table below the chart.

View monthly share of search table
MonthRexelFellowesSwinglineAuroraGoECOlifeIntimus
Oct 202594.1%3.8%1.7%0.33%0.04%0.04%
Nov 202594.4%3.8%1.4%0.33%0.04%0.04%
Dec 202594%3.8%1.7%0.4%0.04%0.05%
Jan 202693.8%3.8%1.7%0.61%0.05%0.07%
Feb 202693.1%4.6%1.7%0.5%0.05%0.07%
Mar 202694.3%3.8%1.4%0.41%0.05%0.07%
Apr 202693.9%3.8%1.7%0.5%0.05%0.05%
May 202694%3.8%1.7%0.4%0.04%0.05%
Jun 202694.4%3.8%1.4%0.34%0.04%0.05%
Jul 202694.1%3.8%1.7%0.33%0.05%0.05%
Aug 202692.8%4.6%2%0.4%0.08%0.07%
Sep 2026——————

How has the Fellowes and Intimus comparison changed over the last 12 months?

  • Fellowes was ahead of Intimus in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among shredders worldwide moved from 3.8% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Intimus’ estimated Share of Search among shredders worldwide moved from 0.04% to 0.07%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for shredders worldwide in August 2026?

  1. In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Fellowes’ and Intimus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fellowes

1 branded search term

  • fellowes

Intimus

1 branded search term

  • intimus shredder

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.