Brandwave

How popular isSwingline in search?

In August 2026, there were an estimated 8.1K branded searches for Swingline worldwide which is down 18.2% over the last 11 months. Swingline holds 2% estimated Share of Search among shredders worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rexel92.8%
  2. Fellowes4.6%
  3. Swingline2%
  4. Aurora0.4%
  5. GoECOlife0.08%
  6. Intimus0.07%
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Which shredders compete with Swingline?

Swingline against shredders worldwide, by month

Share of Search by month for Rexel, Fellowes, Swingline. The figures are in the table below the chart.

View monthly share of search table
MonthRexelFellowesSwinglineAuroraGoECOlifeIntimus
Oct 202594.1%3.8%1.7%0.33%0.04%0.04%
Nov 202594.4%3.8%1.4%0.33%0.04%0.04%
Dec 202594%3.8%1.7%0.4%0.04%0.05%
Jan 202693.8%3.8%1.7%0.61%0.05%0.07%
Feb 202693.1%4.6%1.7%0.5%0.05%0.07%
Mar 202694.3%3.8%1.4%0.41%0.05%0.07%
Apr 202693.9%3.8%1.7%0.5%0.05%0.05%
May 202694%3.8%1.7%0.4%0.04%0.05%
Jun 202694.4%3.8%1.4%0.34%0.04%0.05%
Jul 202694.1%3.8%1.7%0.33%0.05%0.05%
Aug 202692.8%4.6%2%0.4%0.08%0.07%
Sep 2026——————

  1. 1.Rexel

    92.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Fellowes

    4.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Swingline

    2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Aurora

    0.4%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.GoECOlife

    0.08%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Intimus

    0.07%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Swingline and its closest rivals

How has branded search demand for Swingline changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Swingline worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Swingline’s estimated Share of Search among shredders worldwide held steady, from 1.7% to 2%.

How did search popularity change for shredders worldwide in August 2026?

  1. In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%.

  2. In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%.

  3. Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How is Swingline measured?

Brandwave collects information about searches that people make online using Swingline’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swingline stapler

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How the Brand Demand Index is measured

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