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Shredders:Which brands are most popular in search?

In August 2026, Rexel was the most searched among shredders worldwide, with an estimated 368K branded searches and 92.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rexel92.8%
  2. Fellowes4.6%
  3. Swingline2%
  4. Aurora0.4%
  5. GoECOlife0.08%
  6. Intimus0.07%

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Share of SearchLeaderboard

Compare the shredders operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shredders worldwide, by month

Share of Search by month for Rexel, Fellowes, Swingline. The figures are in the table below the chart.

View monthly share of search table
MonthRexelFellowesSwinglineAuroraGoECOlifeIntimus
Oct 202594.1%3.8%1.7%0.33%0.04%0.04%
Nov 202594.4%3.8%1.4%0.33%0.04%0.04%
Dec 202594%3.8%1.7%0.4%0.04%0.05%
Jan 202693.8%3.8%1.7%0.61%0.05%0.07%
Feb 202693.1%4.6%1.7%0.5%0.05%0.07%
Mar 202694.3%3.8%1.4%0.41%0.05%0.07%
Apr 202693.9%3.8%1.7%0.5%0.05%0.05%
May 202694%3.8%1.7%0.4%0.04%0.05%
Jun 202694.4%3.8%1.4%0.34%0.04%0.05%
Jul 202694.1%3.8%1.7%0.33%0.05%0.05%
Aug 202692.8%4.6%2%0.4%0.08%0.07%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Rexel

    92.8%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Fellowes

    4.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Swingline

    2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Aurora

    0.4%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.GoECOlife

    0.08%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  6. 6.Intimus

    0.07%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shredders worldwide?

In August 2026, Rexel was the most searched among shredders worldwide, with an estimated 368K branded searches and 92.8% estimated Share of Search within this set. Fellowes is in 2nd place, 88.3 percentage points behind at 4.6% Share of Search.

Global shredders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Rexel94.1% → 92.8%94.4%Nov 202592.8%Aug 20261st
Fellowes3.8% → 4.6%4.6%Feb 20263.8%Apr 20262nd
Swingline1.7% → 2%2%Aug 20261.4%Jun 20263rd
Aurora0.33% → 0.4%0.61%Jan 20260.33%Oct 20254th
GoECOlife0.04% → 0.08%0.08%Aug 20260.04%Oct 20256th → 5th
Intimus0.04% → 0.07%0.07%Mar 20260.04%Oct 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide decreased from 94.1% to 92.8%.
  • Across the 11 months ending August 2026, Fellowes’ estimated Share of Search among shredders worldwide increased from 3.8% to 4.6%.
  • Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide peaked at 94.4% in November 2025 and was lowest at 92.8% in August 2026.
  • Across the 11 months ending August 2026, GoECOlife rose from 6th to 5th among shredders worldwide.
  • Across the 11 months ending August 2026, Intimus fell from 5th to 6th among shredders worldwide.
  • Across the 11 months ending August 2026, Swingline and Aurora held steady: their estimated Share of Search among shredders worldwide each moved less than 0.5 percentage points.

How did search popularity change for shredders worldwide in August 2026?

  1. In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%.

  2. In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%.

  3. Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.

  4. Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How the Brand Demand Index is measured

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