Rexel vs Swingline:Which is more popular by branded search?
In August 2026, Rexel had more branded searches than Swingline among shredders worldwide. Rexel was estimated to have 368K branded searches compared to Swingline’s 8.1K, and held a 92.8% Share of Search versus Swingline’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rexel or Swingline?
Compare the shredders operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rexel, Swingline. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Fellowes | Swingline | Aurora | GoECOlife | Intimus |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 3.8% | 1.7% | 0.33% | 0.04% | 0.04% |
| Nov 2025 | 94.4% | 3.8% | 1.4% | 0.33% | 0.04% | 0.04% |
| Dec 2025 | 94% | 3.8% | 1.7% | 0.4% | 0.04% | 0.05% |
| Jan 2026 | 93.8% | 3.8% | 1.7% | 0.61% | 0.05% | 0.07% |
| Feb 2026 | 93.1% | 4.6% | 1.7% | 0.5% | 0.05% | 0.07% |
| Mar 2026 | 94.3% | 3.8% | 1.4% | 0.41% | 0.05% | 0.07% |
| Apr 2026 | 93.9% | 3.8% | 1.7% | 0.5% | 0.05% | 0.05% |
| May 2026 | 94% | 3.8% | 1.7% | 0.4% | 0.04% | 0.05% |
| Jun 2026 | 94.4% | 3.8% | 1.4% | 0.34% | 0.04% | 0.05% |
| Jul 2026 | 94.1% | 3.8% | 1.7% | 0.33% | 0.05% | 0.05% |
| Aug 2026 | 92.8% | 4.6% | 2% | 0.4% | 0.08% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rexel and Swingline comparison changed over the last 12 months?
3 findings
- Rexel was ahead of Swingline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide moved from 94.1% to 92.8%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Swingline’s estimated Share of Search among shredders worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for shredders worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Rexel’s and Swingline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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