How popular isRexel in search?
In August 2026, there were an estimated 368K branded searches for Rexel worldwide which is down 33.1% over the last 11 months. Rexel holds 92.8% estimated Share of Search among shredders worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which shredders compete with Rexel?
Share of Search by month for Rexel, Fellowes, Swingline. The figures are in the table below the chart.
View monthly share of search table
| Month | Rexel | Fellowes | Swingline | Aurora | GoECOlife | Intimus |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 3.8% | 1.7% | 0.33% | 0.04% | 0.04% |
| Nov 2025 | 94.4% | 3.8% | 1.4% | 0.33% | 0.04% | 0.04% |
| Dec 2025 | 94% | 3.8% | 1.7% | 0.4% | 0.04% | 0.05% |
| Jan 2026 | 93.8% | 3.8% | 1.7% | 0.61% | 0.05% | 0.07% |
| Feb 2026 | 93.1% | 4.6% | 1.7% | 0.5% | 0.05% | 0.07% |
| Mar 2026 | 94.3% | 3.8% | 1.4% | 0.41% | 0.05% | 0.07% |
| Apr 2026 | 93.9% | 3.8% | 1.7% | 0.5% | 0.05% | 0.05% |
| May 2026 | 94% | 3.8% | 1.7% | 0.4% | 0.04% | 0.05% |
| Jun 2026 | 94.4% | 3.8% | 1.4% | 0.34% | 0.04% | 0.05% |
| Jul 2026 | 94.1% | 3.8% | 1.7% | 0.33% | 0.05% | 0.05% |
| Aug 2026 | 92.8% | 4.6% | 2% | 0.4% | 0.08% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.8% | 368K | -18.2% | -1.2 points | |
| 2, held 2nd | 4.6% | 18.1K | 0% | +0.8 points | |
| 3, held 3rd | 2% | 8.1K | 0% | +0.4 points | |
| 4, held 4th | 0.4% | 1.6K | 0% | +0.1 points | |
| 5, held 5th | 0.08% | 320 | +23.1% | 0 points | |
| 6, held 6th | 0.07% | 260 | 0% | 0 points |
1.
Rexel
92.8%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
2.
Fellowes4.6%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
2%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.
Aurora
0.4%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.08%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
6.
Intimus0.07%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rexel and its closest rivals
How has branded search demand for Rexel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rexel worldwide fell from 550K to 368K.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide decreased from 94.1% to 92.8%.
- Across the 11 months ending August 2026, Rexel’s estimated Share of Search among shredders worldwide peaked at 94.4% in November 2025 and was lowest at 92.8% in August 2026.
How did search popularity change for shredders worldwide in August 2026?
5 changes
In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%.
In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%.
Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
Where does Rexel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laminator brands | 1st of 6 | 30.6% | Show ranking |
| Shredders | 1st of 6 | 92.8% | Shown above |
How is Rexel measured?
Brandwave collects information about searches that people make online using Rexel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rexel
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Is Rexel your brand?
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