Brandwave

How popular isAmazonBasics in search?

In August 2026, there were an estimated 2.4K branded searches for AmazonBasics worldwide which is down 17.2% over the last 11 months. AmazonBasics holds 0.2% estimated Share of Search among laminator brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Rexel30.6%
  2. Swordfish30.6%
  3. Scotch20.4%
  4. GBC16.7%
  5. Fellowes1.5%
  6. AmazonBasics0.2%
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Which laminator brands compete with AmazonBasics?

AmazonBasics against laminator brands worldwide, by month

Share of Search by month for Rexel, Swordfish, Scotch, GBC, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthRexelSwordfishScotchGBCFellowesAmazonBasics
Oct 202539.9%21.8%21.8%14.6%1.6%0.21%
Nov 202541.6%18.6%22.7%15.2%1.7%0.22%
Dec 202533.8%18.5%27.6%18.5%1.4%0.27%
Jan 202635%19.1%28.6%15.6%1.4%0.23%
Feb 202638.5%21.1%21.1%17.2%1.9%0.25%
Mar 202640.2%22%18%18%1.6%0.21%
Apr 202636.9%24.7%20.2%16.5%1.5%0.24%
May 202635%28.6%19.1%15.6%1.4%0.23%
Jun 202638.1%25.5%20.8%14%1.5%0.2%
Jul 202636%29.5%19.7%13.2%1.4%0.19%
Aug 202630.6%30.6%20.4%16.7%1.5%0.2%
Sep 2026——————

  1. 1.Rexel

    30.6%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -5.4 points.

  2. 2.Swordfish

    30.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Scotch

    20.4%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.GBC

    16.7%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +3.5 points.

  5. 5.Fellowes

    1.5%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.AmazonBasics

    0.2%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between AmazonBasics and its closest rivals

How has branded search demand for AmazonBasics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AmazonBasics worldwide fell from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among laminator brands worldwide held steady, from 0.21% to 0.2%.

How did search popularity change for laminator brands worldwide in August 2026?

  1. In August 2026, GBC gained estimated Share of Search among laminator brands worldwide, from 13.2% to 16.7%.

  2. In August 2026, Swordfish gained estimated Share of Search among laminator brands worldwide, from 29.5% to 30.6%.

  3. In August 2026, Scotch gained estimated Share of Search among laminator brands worldwide, from 19.7% to 20.4%.

  4. In August 2026, Rexel lost estimated Share of Search among laminator brands worldwide, from 36% to 30.6%.

  5. Estimated monthly branded searches for Fellowes worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  6. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does AmazonBasics compete?

AmazonBasics is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
USB hub brands6th of 60.11%Show ranking
Luggage scale brands3rd of 60.18%Show ranking
Laminator brands6th of 60.2%Shown above
Packing cube brands5th of 60.64%Show ranking
Notice board brands2nd of 62.5%Show ranking
Whiteboard brands2nd of 62.5%Show ranking
Monitor stand brands5th of 63.5%Show ranking

How is AmazonBasics measured?

Brandwave collects information about searches that people make online using AmazonBasics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazonbasics

Do you work for AmazonBasics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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