Brandwave

AmazonBasics vs Ergotron:Which is more popular by branded search?

In August 2026, Ergotron had more branded searches than AmazonBasics among monitor stand brands worldwide. Ergotron was estimated to have 27.1K branded searches compared to AmazonBasics’ 2.4K, and held a 39.9% Share of Search versus AmazonBasics’ 3.5%. These are worldwide searches for English-language branded terms.

Share of Search among monitor stand brands worldwide in August 2026Which is more popular in search, AmazonBasics or Ergotron?
AmazonBasics3.5%2.4K searches
vs
Ergotron39.9%27.1K searches

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Which is more popular in search, AmazonBasics or Ergotron?

Compare the monitor stand brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AmazonBasics and Ergotron among monitor stand brands worldwide, by month

Share of Search by month for Ergotron, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthErgotronFellowesNorth BayouHuanuoAmazonBasicsVivo
Oct 202541.5%27.9%18.6%6.8%3.6%1.6%
Nov 202540.9%27.4%18.3%8.2%3.6%1.6%
Dec 202537%24.7%20.2%11.1%4.9%2.2%
Jan 202639.7%26.6%17.7%9.7%4.3%1.9%
Feb 202636.2%29.6%19.8%8.8%3.9%1.7%
Mar 202640.8%27.3%18.2%8.1%3.6%2%
Apr 202643.1%23.6%19.3%8.6%3.8%1.7%
May 202638.3%25.6%20.9%9.3%4.1%1.8%
Jun 202639.9%26.7%17.8%9.7%3.5%2.4%
Jul 202640.1%26.8%17.9%9.8%3.6%1.9%
Aug 202639.9%26.7%17.8%9.7%3.5%2.4%
Sep 2026——————

How has the AmazonBasics and Ergotron comparison changed over the last 12 months?

  • Ergotron was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among monitor stand brands worldwide moved from 3.6% to 3.5%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Ergotron’s estimated Share of Search among monitor stand brands worldwide moved from 41.5% to 39.9%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for monitor stand brands worldwide in August 2026?

  1. Estimated monthly branded searches for Ergotron worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and Ergotron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

1 branded search term

  • amazonbasics

Ergotron

1 branded search term

  • ergotron

How the Brand Demand Index is measured

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