AmazonBasics vs Sabrent:Which is searched more?
In August 2026, Sabrent had more branded searches than AmazonBasics among USB hub brands worldwide. Sabrent was estimated to have 9.9K branded searches compared to AmazonBasics’ 2.4K, and held a 0.47% Share of Search versus AmazonBasics’ 0.11%. These are worldwide searches for English-language branded terms.
Follow AmazonBasics vs Sabrent and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AmazonBasics or Sabrent?
Compare the usb hub brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sabrent, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Sabrent | AmazonBasics |
|---|---|---|
| Oct 2025 | 0.5% | 0.15% |
| Nov 2025 | 0.49% | 0.14% |
| Dec 2025 | 0.62% | 0.19% |
| Jan 2026 | 0.6% | 0.18% |
| Feb 2026 | 0.6% | 0.18% |
| Mar 2026 | 0.47% | 0.14% |
| Apr 2026 | 0.39% | 0.14% |
| May 2026 | 0.38% | 0.14% |
| Jun 2026 | 0.47% | 0.11% |
| Jul 2026 | 0.4% | 0.12% |
| Aug 2026 | 0.47% | 0.11% |
| Sep 2026 | — | — |
How has the AmazonBasics and Sabrent comparison changed over the last 12 months?
3 findings
- Sabrent was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among USB hub brands worldwide moved from 0.15% to 0.11%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Sabrent’s estimated Share of Search among USB hub brands worldwide moved from 0.5% to 0.47%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for USB hub brands worldwide in August 2026?
1 change
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Sabrent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Sabrent
1 branded search term
- sabrent
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.