Brandwave

AmazonBasics vs Bi-Office:Which is more popular by branded search?

In August 2026, AmazonBasics had more branded searches than Bi-Office among notice board brands worldwide. AmazonBasics was estimated to have 2.4K branded searches compared to Bi-Office’s 880, and held a 2.5% Share of Search versus Bi-Office’s 0.92%. These are worldwide searches for English-language branded terms.

Share of Search among notice board brands worldwide in August 2026Which is more popular in search, AmazonBasics or Bi-Office?
AmazonBasics2.5%2.4K searches
vs
Bi-Office0.92%880 searches

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Which is more popular in search, AmazonBasics or Bi-Office?

Compare the notice board brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AmazonBasics and Bi-Office among notice board brands worldwide, by month

Share of Search by month for AmazonBasics, Bi-Office. The figures are in the table below the chart.

View monthly share of search table
MonthNoboAmazonBasicsVIZ-PROBi-OfficeQuartetRocket
Oct 202591.5%4.4%2%1.5%0.59%—
Nov 202592.5%3.6%1.6%1.6%0.6%—
Dec 202592.1%4.5%1.6%1.2%0.6%—
Jan 202689.9%5.3%1.9%1.9%0.88%—
Feb 202691.5%4.4%1.5%2%0.59%—
Mar 202691.4%4.4%1.5%2%0.73%—
Apr 202691.8%4.4%1.5%1.5%0.73%—
May 202692.9%3.6%1.6%1.3%0.6%—
Jun 202693.8%3%1.3%1.3%0.61%—
Jul 202694%3%1.3%1.1%0.61%—
Aug 202695%2.5%1%0.92%0.5%—
Sep 2026——————

How has the AmazonBasics and Bi-Office comparison changed over the last 12 months?

  • AmazonBasics was ahead of Bi-Office in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among notice board brands worldwide moved from 4.4% to 2.5%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Bi-Office’s estimated Share of Search among notice board brands worldwide moved from 1.5% to 0.92%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for notice board brands worldwide in August 2026?

  1. In August 2026, AmazonBasics lost estimated Share of Search among notice board brands worldwide, from 3% to 2.5%.

  2. Estimated monthly branded searches for Bi-Office worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and Bi-Office’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

1 branded search term

  • amazonbasics

Bi-Office

1 branded search term

  • bi-office

How the Brand Demand Index is measured

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