AmazonBasics vs Nobo:Which is more popular by branded search?
In August 2026, Nobo had more branded searches than AmazonBasics among notice board brands worldwide. Nobo was estimated to have 90.5K branded searches compared to AmazonBasics’ 2.4K, and held a 95% Share of Search versus AmazonBasics’ 2.5%. These are worldwide searches for English-language branded terms.
Follow AmazonBasics vs Nobo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AmazonBasics or Nobo?
Compare the notice board brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nobo, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Nobo | AmazonBasics | VIZ-PRO | Bi-Office | Quartet | Rocket |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.5% | 4.4% | 2% | 1.5% | 0.59% | — |
| Nov 2025 | 92.5% | 3.6% | 1.6% | 1.6% | 0.6% | — |
| Dec 2025 | 92.1% | 4.5% | 1.6% | 1.2% | 0.6% | — |
| Jan 2026 | 89.9% | 5.3% | 1.9% | 1.9% | 0.88% | — |
| Feb 2026 | 91.5% | 4.4% | 1.5% | 2% | 0.59% | — |
| Mar 2026 | 91.4% | 4.4% | 1.5% | 2% | 0.73% | — |
| Apr 2026 | 91.8% | 4.4% | 1.5% | 1.5% | 0.73% | — |
| May 2026 | 92.9% | 3.6% | 1.6% | 1.3% | 0.6% | — |
| Jun 2026 | 93.8% | 3% | 1.3% | 1.3% | 0.61% | — |
| Jul 2026 | 94% | 3% | 1.3% | 1.1% | 0.61% | — |
| Aug 2026 | 95% | 2.5% | 1% | 0.92% | 0.5% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the AmazonBasics and Nobo comparison changed over the last 12 months?
3 findings
- Nobo was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among notice board brands worldwide moved from 4.4% to 2.5%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Nobo’s estimated Share of Search among notice board brands worldwide moved from 91.5% to 95%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
How did search popularity change for notice board brands worldwide in August 2026?
2 changes
In August 2026, Nobo gained estimated Share of Search among notice board brands worldwide, from 94% to 95%.
In August 2026, AmazonBasics lost estimated Share of Search among notice board brands worldwide, from 3% to 2.5%.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Nobo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Nobo
1 branded search term
- nobo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.