AmazonBasics vs Belkin:Which is more popular by branded search?
In August 2026, Belkin had more branded searches than AmazonBasics among USB hub brands worldwide. Belkin was estimated to have 201K branded searches compared to AmazonBasics’ 2.4K, and held a 9.5% Share of Search versus AmazonBasics’ 0.11%. These are worldwide searches for English-language branded terms.
Follow AmazonBasics vs Belkin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AmazonBasics or Belkin?
Compare the usb hub brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Belkin, AmazonBasics. The figures are in the table below the chart.
View monthly share of search table
| Month | Anker | UGREEN | Belkin | Sabrent | Plugable | AmazonBasics |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 27.9% | 10.2% | 0.5% | 0.34% | 0.15% |
| Nov 2025 | 61.7% | 27.3% | 10% | 0.49% | 0.33% | 0.14% |
| Dec 2025 | 60.2% | 28.3% | 10.4% | 0.62% | 0.34% | 0.19% |
| Jan 2026 | 61.9% | 27.1% | 9.9% | 0.6% | 0.32% | 0.18% |
| Feb 2026 | 61.7% | 27.2% | 10% | 0.6% | 0.33% | 0.18% |
| Mar 2026 | 63.8% | 25.8% | 9.4% | 0.47% | 0.31% | 0.14% |
| Apr 2026 | 64.8% | 26.4% | 7.9% | 0.39% | 0.32% | 0.14% |
| May 2026 | 63.7% | 26% | 9.5% | 0.38% | 0.26% | 0.14% |
| Jun 2026 | 63.6% | 26% | 9.5% | 0.47% | 0.31% | 0.11% |
| Jul 2026 | 63.9% | 27.2% | 8.2% | 0.4% | 0.27% | 0.12% |
| Aug 2026 | 63.8% | 25.9% | 9.5% | 0.47% | 0.25% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the AmazonBasics and Belkin comparison changed over the last 12 months?
3 findings
- Belkin was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among USB hub brands worldwide moved from 0.15% to 0.11%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among USB hub brands worldwide moved from 10.2% to 9.5%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for USB hub brands worldwide in August 2026?
2 changes
In August 2026, Belkin gained estimated Share of Search among USB hub brands worldwide, from 8.2% to 9.5%.
Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AmazonBasics’ and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AmazonBasics
1 branded search term
- amazonbasics
Belkin
1 branded search term
- belkin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.