Brandwave

AmazonBasics vs Etekcity:Which is more popular by branded search?

In August 2026, Etekcity had more branded searches than AmazonBasics among luggage scale brands worldwide. Etekcity was estimated to have 6.6K branded searches compared to AmazonBasics’ 2.4K, and held a 0.48% Share of Search versus AmazonBasics’ 0.18%. These are worldwide searches for English-language branded terms.

Share of Search among luggage scale brands worldwide in August 2026Which is more popular in search, AmazonBasics or Etekcity?
AmazonBasics0.18%2.4K searches
vs
Etekcity0.48%6.6K searches
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Which is more popular in search, AmazonBasics or Etekcity?

Compare the luggage scale brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AmazonBasics and Etekcity among luggage scale brands worldwide, by month

Share of Search by month for Etekcity, AmazonBasics. The figures are in the table below the chart.

View monthly share of search table
MonthSamsoniteEtekcityAmazonBasicsFreetooDr MeterTravel Inspira
Oct 202598.8%0.71%0.25%0.09%0.14%0.04%
Nov 202599.1%0.59%0.17%0.06%0.08%0.03%
Dec 202598.8%0.72%0.26%0.09%0.09%0.07%
Jan 202698.5%0.91%0.27%0.12%0.12%0.06%
Feb 202698.7%0.72%0.26%0.12%0.12%0.05%
Mar 202698.7%0.72%0.26%0.12%0.12%0.06%
Apr 202698.7%0.72%0.26%0.12%0.12%0.06%
May 202698.8%0.68%0.24%0.11%0.11%0.04%
Jun 202699%0.56%0.2%0.11%0.11%0.04%
Jul 202699.1%0.48%0.18%0.1%0.1%0.05%
Aug 202699.1%0.48%0.18%0.12%0.1%0.06%
Sep 2026——————

How has the AmazonBasics and Etekcity comparison changed over the last 12 months?

  • Etekcity was ahead of AmazonBasics in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AmazonBasics’ estimated Share of Search among luggage scale brands worldwide moved from 0.25% to 0.18%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 11 months ending August 2026, Etekcity’s estimated Share of Search among luggage scale brands worldwide moved from 0.71% to 0.48%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for luggage scale brands worldwide in August 2026?

  1. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  2. Estimated monthly branded searches for AmazonBasics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AmazonBasics’ and Etekcity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AmazonBasics

1 branded search term

  • amazonbasics

Etekcity

1 branded search term

  • etekcity

How the Brand Demand Index is measured

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