Brandwave

How popular isEtekcity in search?

In August 2026, there were an estimated 6.6K branded searches for Etekcity worldwide which is down 18.5% over the last 11 months. Etekcity holds 0.39% estimated Share of Search among kitchen scale brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Breville49.7%
  2. KitchenAid48.3%
  3. Salter1.6%
  4. Etekcity0.39%
  5. Oxo0.02%
Etekcity website (opens in a new tab)

Follow Etekcity and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Etekcity compete?

Etekcity is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitchen scale brands4th of 50.39%Shown below
Luggage scale brands2nd of 60.48%Show ranking
Bathroom scale brands6th of 61.3%Show ranking

Which kitchen scale brands compete with Etekcity?

Etekcity against kitchen scale brands worldwide, by month

Share of Search by month for Breville, KitchenAid, Etekcity. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleKitchenAidSalterEtekcityOxo
Oct 202539.5%58.8%1.3%0.39%0.01%
Nov 202542.1%56.7%0.84%0.31%<0.01%
Dec 202541.9%56.9%0.84%0.31%<0.01%
Jan 202645.6%52.7%1.2%0.52%0.03%
Feb 202642.3%55.7%1.5%0.45%0.01%
Mar 202642.5%55.5%1.5%0.45%0.01%
Apr 202642.6%55.4%1.5%0.45%0.01%
May 202647.2%50.6%1.7%0.5%0.02%
Jun 202647.6%50.6%1.4%0.41%0.02%
Jul 202649.9%48.4%1.3%0.39%0.02%
Aug 202649.7%48.3%1.6%0.39%0.02%
Sep 2026—————

  1. 1.Breville

    49.7%

    Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -0.2 points.

  2. 2.KitchenAid

    48.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Salter

    1.6%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  4. 4.Etekcity

    0.39%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Oxo

    0.02%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Etekcity and its closest rivals

How has branded search demand for Etekcity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Etekcity worldwide fell from 8.1K to 6.6K.
  • Across the 11 months ending August 2026, Etekcity’s estimated Share of Search among kitchen scale brands worldwide held steady at 0.39%.

How did search popularity change for kitchen scale brands worldwide in August 2026?

  1. KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026.

  2. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How is Etekcity measured?

Brandwave collects information about searches that people make online using Etekcity’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • etekcity

Do you work for Etekcity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Etekcity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free