Escali vs Etekcity:Which is more popular?
In September 2026, Etekcity had more branded searches than Escali among kitchen scale brands worldwide. Etekcity had about 7,260 branded searches, while Escali had 1,900. Etekcity made up 0.45% of all kitchen scale brand searches we track, and Escali accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, Escali appeared in all five answers and Etekcity in one. Escali was mentioned before Etekcity in every answer.
Who do people search for more?
Etekcity, about 4 searches for every 1 for Escali
Who does AI mention more?
Escali, mentioned in every answer we collected
Who does AI recommend more?
Escali, named ahead of Etekcity in every answer
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Top kitchen scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Escali appeared in all five answers. Etekcity was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Escali was listed before Etekcity in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
My Weigh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Etekcity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen scale brands
5 answers
Asked ChatGPT
“Which kitchen scale brand should I buy?”
Asked ChatGPT
“What are the best kitchen scale brands?”
Asked ChatGPT
“What's the best kitchen scale brand for baking ingredients?”
Searched Google, AI Overview
“best kitchen scale”
Searched Google, AI Overview
“digital kitchen scale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Escali or Etekcity more popular in search?
This chart shows how often people search Google for Escali and Etekcity by name. Each line represents a brand's share of searches for all seven kitchen scale brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Etekcity, Escali. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Breville | OXO | Salter | Etekcity | Escali | My Weigh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 6.3% | 6.3% | 2.1% | 0.49% | 0.11% | 0.02% |
| Nov 2025 | 86.3% | 7.1% | 4.8% | 1.3% | 0.34% | 0.07% | 0.01% |
| Dec 2025 | 87.1% | 7.1% | 3.9% | 1.3% | 0.42% | 0.07% | 0.01% |
| Jan 2026 | 83% | 7.6% | 6.2% | 2.3% | 0.81% | 0.11% | 0.03% |
| Feb 2026 | 82.7% | 7.7% | 6.3% | 2.6% | 0.61% | 0.11% | 0.03% |
| Mar 2026 | 83.3% | 7.4% | 6.1% | 2.5% | 0.51% | 0.13% | 0.03% |
| Apr 2026 | 82.9% | 7.6% | 6.2% | 2.6% | 0.55% | 0.14% | 0.03% |
| May 2026 | 81% | 8.5% | 6.9% | 2.8% | 0.6% | 0.15% | 0.02% |
| Jun 2026 | 79.8% | 9.3% | 7.5% | 2.7% | 0.56% | 0.13% | 0.02% |
| Jul 2026 | 80.6% | 8.9% | 7.2% | 2.7% | 0.5% | 0.12% | 0.03% |
| Aug 2026 | 80.2% | 8.9% | 7.2% | 3% | 0.49% | 0.12% | 0.03% |
| Sep 2026 | 79.4% | 10.3% | 6.9% | 2.8% | 0.45% | 0.12% | 0.02% |
How has the Escali and Etekcity comparison changed over the last 12 months?
3 findings
- Etekcity was ahead of Escali in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Escali’s share of searches among kitchen scale brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Etekcity’s share of searches among kitchen scale brands worldwide moved from 0.49% to 0.45%, and its estimated monthly branded searches moved from 10.7K to 7.3K.
How did search popularity change for kitchen scale brands worldwide in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Escali’s and Etekcity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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