Breville vs Salter:Which is more popular?
In September 2026, Breville had more branded searches than Salter among kitchen scale brands worldwide. Breville had about 165,000 branded searches, while Salter had 45,500. Breville made up 10.3% of all kitchen scale brand searches we track, and Salter accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, neither Breville nor Salter appeared in any of the five answers.
Who do people search for more?
Breville, about 4 searches for every 1 for Salter
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top kitchen scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Breville nor Salter showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
My Weigh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Etekcity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen scale brands
5 answers
Asked ChatGPT
“Which kitchen scale brand should I buy?”
Asked ChatGPT
“What are the best kitchen scale brands?”
Asked ChatGPT
“What's the best kitchen scale brand for baking ingredients?”
Searched Google, AI Overview
“best kitchen scale”
Searched Google, AI Overview
“digital kitchen scale”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breville or Salter more popular in search?
This chart shows how often people search Google for Breville and Salter by name. Each line represents a brand's share of searches for all seven kitchen scale brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Breville, Salter. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Breville | OXO | Salter | Etekcity | Escali | My Weigh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 6.3% | 6.3% | 2.1% | 0.49% | 0.11% | 0.02% |
| Nov 2025 | 86.3% | 7.1% | 4.8% | 1.3% | 0.34% | 0.07% | 0.01% |
| Dec 2025 | 87.1% | 7.1% | 3.9% | 1.3% | 0.42% | 0.07% | 0.01% |
| Jan 2026 | 83% | 7.6% | 6.2% | 2.3% | 0.81% | 0.11% | 0.03% |
| Feb 2026 | 82.7% | 7.7% | 6.3% | 2.6% | 0.61% | 0.11% | 0.03% |
| Mar 2026 | 83.3% | 7.4% | 6.1% | 2.5% | 0.51% | 0.13% | 0.03% |
| Apr 2026 | 82.9% | 7.6% | 6.2% | 2.6% | 0.55% | 0.14% | 0.03% |
| May 2026 | 81% | 8.5% | 6.9% | 2.8% | 0.6% | 0.15% | 0.02% |
| Jun 2026 | 79.8% | 9.3% | 7.5% | 2.7% | 0.56% | 0.13% | 0.02% |
| Jul 2026 | 80.6% | 8.9% | 7.2% | 2.7% | 0.5% | 0.12% | 0.03% |
| Aug 2026 | 80.2% | 8.9% | 7.2% | 3% | 0.49% | 0.12% | 0.03% |
| Sep 2026 | 79.4% | 10.3% | 6.9% | 2.8% | 0.45% | 0.12% | 0.02% |
How has the Breville and Salter comparison changed over the last 12 months?
3 findings
- Breville was ahead of Salter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands worldwide moved from 6.3% to 10.3%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Salter’s share of searches among kitchen scale brands worldwide moved from 2.1% to 2.8%, and its estimated monthly branded searches held steady at 45.5K.
How did search popularity change for kitchen scale brands worldwide in September 2026?
1 change
In September 2026, Breville gained share of searches among kitchen scale brands worldwide, from 8.9% to 10.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Breville’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kitchen scale brands
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