How popular isSalter in search?
In August 2026, there were an estimated 27.1K branded searches for Salter worldwide which held steady over the last 11 months. Salter holds 1.6% estimated Share of Search among kitchen scale brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Breville49.7%
KitchenAid48.3%
Salter1.6%
Etekcity0.39%
Oxo0.02%
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Where does Salter compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kitchen scale brands | 3rd of 5 | 1.6% | Shown below |
| Bathroom scale brands | 5th of 6 | 5.3% | Show ranking |
Which kitchen scale brands compete with Salter?
Share of Search by month for Breville, KitchenAid, Salter. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | KitchenAid | Salter | Etekcity | Oxo |
|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 58.8% | 1.3% | 0.39% | 0.01% |
| Nov 2025 | 42.1% | 56.7% | 0.84% | 0.31% | <0.01% |
| Dec 2025 | 41.9% | 56.9% | 0.84% | 0.31% | <0.01% |
| Jan 2026 | 45.6% | 52.7% | 1.2% | 0.52% | 0.03% |
| Feb 2026 | 42.3% | 55.7% | 1.5% | 0.45% | 0.01% |
| Mar 2026 | 42.5% | 55.5% | 1.5% | 0.45% | 0.01% |
| Apr 2026 | 42.6% | 55.4% | 1.5% | 0.45% | 0.01% |
| May 2026 | 47.2% | 50.6% | 1.7% | 0.5% | 0.02% |
| Jun 2026 | 47.6% | 50.6% | 1.4% | 0.41% | 0.02% |
| Jul 2026 | 49.9% | 48.4% | 1.3% | 0.39% | 0.02% |
| Aug 2026 | 49.7% | 48.3% | 1.6% | 0.39% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 845K | -0.32% | -0.2 points | |
| 2, held 2nd | 48.3% | 823K | 0% | -0.1 points | |
| 3, held 3rd | 1.6% | 27.1K | +22.1% | +0.3 points | |
| 4, held 4th | 0.39% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.02% | 260 | 0% | 0 points |
1.
49.7%
Held 1st. 845K estimated branded searches, -0.32% vs prior month. Share -0.2 points.
48.3%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Salter1.6%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
4.
Etekcity0.39%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Oxo0.02%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Salter and its closest rivals
How has branded search demand for Salter changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Salter worldwide held steady at 27.1K.
- Across the 11 months ending August 2026, Salter’s estimated Share of Search among kitchen scale brands worldwide held steady, from 1.3% to 1.6%.
How did search popularity change for kitchen scale brands worldwide in August 2026?
2 changes
KitchenAid’s estimated Share of Search among kitchen scale brands worldwide has lost ground for 3 months in a row, from 50.6% to 48.3% in August 2026.
Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How is Salter measured?
Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- salter
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Is Salter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.