Brandwave

Food scale brands:Which are searched most?

In September 2026, Cuisinart was the most searched among food scale brands worldwide, with an estimated 198K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart48.2%
  2. Oxo26.9%
  3. Renpho12.1%
  4. Salter11.1%
  5. Etekcity1.8%

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Share of SearchLeaderboard

Compare the food scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among food scale brands worldwide, by month

Share of Search by month for Cuisinart, Oxo, Renpho, Salter. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartOxoRenphoSalterEtekcity
Oct 202551%28.6%8.6%9.6%2.3%
Nov 202560.1%24.2%7.2%6.8%1.7%
Dec 202561.6%20.3%9.1%6.9%2.2%
Jan 202656.1%22.6%10.1%8.3%2.9%
Feb 202650.9%26.2%9.6%10.8%2.5%
Mar 202657.2%22.9%8.4%9.5%1.9%
Apr 202649%27.3%10%11.3%2.4%
May 202652.1%24.6%11%10.1%2.1%
Jun 202649.9%27.8%10.2%10.1%2.1%
Jul 202654.1%25.5%9.4%9.4%1.8%
Aug 202653.2%24.3%10.9%10%1.7%
Sep 202648.2%26.9%12.1%11.1%1.8%

This month’s ranking, September 2026

  1. 1.Cuisinart

    48.2%

    Held 1st. 198K estimated branded searches, -18% vs prior month. Share -4.9 points.

  2. 2.Oxo

    26.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Renpho

    12.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Salter

    11.1%

    Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Etekcity

    1.8%

    Held 5th. 7.3K estimated branded searches, -3.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among food scale brands worldwide?

In September 2026, Cuisinart was the most searched among food scale brands worldwide, with an estimated 198K branded searches and 48.2% estimated Share of Search within this set. Oxo is in 2nd place, 21.4 percentage points behind at 26.9% Share of Search.

Global food scale brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cuisinart51% → 48.2%61.6%Dec 202548.2%Sep 20261st
Oxo28.6% → 26.9%28.6%Oct 202520.3%Dec 20252nd
Renpho8.6% → 12.1%12.1%Sep 20267.2%Nov 20254th → 3rd
Salter9.6% → 11.1%11.3%Apr 20266.8%Nov 20253rd → 4th
Etekcity2.3% → 1.8%2.9%Jan 20261.7%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among food scale brands worldwide decreased from 51% to 48.2%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide decreased from 28.6% to 26.9%.
  • Across the 12 months ending September 2026, Renpho’s estimated Share of Search among food scale brands worldwide increased from 8.6% to 12.1%.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide increased from 9.6% to 11.1%.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among food scale brands worldwide peaked at 61.6% in December 2025 and was lowest at 48.2% in September 2026.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide peaked at 28.6% in October 2025 and was lowest at 20.3% in December 2025.
  • Across the 12 months ending September 2026, Renpho’s estimated Share of Search among food scale brands worldwide peaked at 12.1% in September 2026 and was lowest at 7.2% in November 2025.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide peaked at 11.3% in April 2026 and was lowest at 6.8% in November 2025.
  • Across the 12 months ending September 2026, Etekcity’s estimated Share of Search among food scale brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.7% in August 2026.
  • Across the 12 months ending September 2026, Renpho rose from 4th to 3rd among food scale brands worldwide.
  • Across the 12 months ending September 2026, Salter fell from 3rd to 4th among food scale brands worldwide.
  • Across the 12 months ending September 2026, Etekcity held steady: its estimated Share of Search among food scale brands worldwide moved less than 0.5 percentage points.

How did search popularity change for food scale brands worldwide in September 2026?

  1. In September 2026, Oxo gained estimated Share of Search among food scale brands worldwide, from 24.3% to 26.9%.

  2. In September 2026, Renpho gained estimated Share of Search among food scale brands worldwide, from 10.9% to 12.1%.

  3. In September 2026, Salter gained estimated Share of Search among food scale brands worldwide, from 10% to 11.1%.

  4. In September 2026, Cuisinart lost estimated Share of Search among food scale brands worldwide, from 53.2% to 48.2%.

  5. Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.

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