Brandwave

How popular isSalter in search?

In September 2026, there were an estimated 45.5K branded searches for Salter worldwide which held steady over the last 12 months. Salter holds 11.1% estimated Share of Search among food scale brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuisinart48.2%
  2. Oxo26.9%
  3. Renpho12.1%
  4. Salter11.1%
  5. Etekcity1.8%
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Which food scale brands compete with Salter?

Salter against food scale brands worldwide, by month

Share of Search by month for Cuisinart, Oxo, Renpho, Salter. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartOxoRenphoSalterEtekcity
Oct 202551%28.6%8.6%9.6%2.3%
Nov 202560.1%24.2%7.2%6.8%1.7%
Dec 202561.6%20.3%9.1%6.9%2.2%
Jan 202656.1%22.6%10.1%8.3%2.9%
Feb 202650.9%26.2%9.6%10.8%2.5%
Mar 202657.2%22.9%8.4%9.5%1.9%
Apr 202649%27.3%10%11.3%2.4%
May 202652.1%24.6%11%10.1%2.1%
Jun 202649.9%27.8%10.2%10.1%2.1%
Jul 202654.1%25.5%9.4%9.4%1.8%
Aug 202653.2%24.3%10.9%10%1.7%
Sep 202648.2%26.9%12.1%11.1%1.8%

  1. 1.Cuisinart

    48.2%

    Held 1st. 198K estimated branded searches, -18% vs prior month. Share -4.9 points.

  2. 2.Oxo

    26.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Renpho

    12.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Salter

    11.1%

    Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Etekcity

    1.8%

    Held 5th. 7.3K estimated branded searches, -3.2% vs prior month. Share +0.1 points.

Compare search popularity between Salter and its closest rivals

Every comparison with Salter

How has branded search demand for Salter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Salter worldwide held steady at 45.5K.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide increased from 9.6% to 11.1%.
  • Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide peaked at 11.3% in April 2026 and was lowest at 6.8% in November 2025.
  • Across the 12 months ending September 2026, Salter fell from 3rd to 4th among food scale brands worldwide.

How did search popularity change for food scale brands worldwide in September 2026?

  1. In September 2026, Oxo gained estimated Share of Search among food scale brands worldwide, from 24.3% to 26.9%.

  2. In September 2026, Renpho gained estimated Share of Search among food scale brands worldwide, from 10.9% to 12.1%.

  3. In September 2026, Salter gained estimated Share of Search among food scale brands worldwide, from 10% to 11.1%.

  4. In September 2026, Cuisinart lost estimated Share of Search among food scale brands worldwide, from 53.2% to 48.2%.

  5. Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.

Where does Salter compete?

Salter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitchen scale brands4th of 52.8%Show ranking
Bathroom scale brands5th of 78.2%Show ranking
Food scale brands4th of 511.1%Shown above
Egg poacher brands3rd of 413.4%Show ranking

How is Salter measured?

Brandwave collects information about searches that people make online using Salter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • salter
  • salter kitchen scale
  • salter scales

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How the Brand Demand Index is measured

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