Brandwave

How popular isEscali?

In September 2026, people searched for Escali by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.46% of all global food scale brand searches, placing Escali sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about food scale brands, Escali appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Escali is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. CuisinartShare of searches 48.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OXOShare of searches 26.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. RenphoShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SalterShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EscaliShare of searches 0.46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top food scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Escali appeared in all five answers. Escali is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Escali1st
  2. OXO2nd
  3. Etekcity3rd
  4. Cuisinart–
  5. Renpho–
  6. Salter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Etekcity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renpho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about food scale brands

5 answers

  • Asked ChatGPT

    “Which food scale brand should I buy?”

    1. 1Escali
    2. 2OXO
    3. 3Etekcity

  • Asked ChatGPT

    “What are the best food scale brands?”

    1. 1Escali
    2. 2OXO
    3. 3Etekcity

  • Asked ChatGPT

    “What's the best food scale brand for baking and portions?”

    1. 1Escali
    2. 2OXO

  • Searched Google, AI Overview

    “best food scale”

    1. 1OXO
    2. 2Escali

  • Searched Google, AI Overview

    “digital food scale”

    1. 1Escali
    2. 2OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which food scale brands compete with Escali?

Escali against food scale brands worldwide, by month

Share of searches by month for Cuisinart, OXO, Renpho, Salter, Escali. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartOXORenphoSalterEtekcityEscali
Oct 202550.8%28.4%8.5%9.6%2.2%0.5%
Nov 202559.9%24.1%7.2%6.8%1.7%0.35%
Dec 202561.4%20.2%9%6.9%2.2%0.36%
Jan 202655.9%22.4%10.1%8.2%2.9%0.4%
Feb 202650.7%26%9.6%10.8%2.5%0.45%
Mar 202657%22.8%8.4%9.4%1.9%0.5%
Apr 202648.8%27.1%10%11.2%2.4%0.59%
May 202651.9%24.4%11%10.1%2.1%0.53%
Jun 202649.7%27.6%10.2%10%2.1%0.48%
Jul 202653.8%25.3%9.3%9.3%1.8%0.44%
Aug 202653%24.1%10.9%10%1.6%0.42%
Sep 202648.1%26.7%12%11%1.8%0.46%

  1. 1.Cuisinart

    48.1%

    Held 1st. 198K estimated branded searches, -18% vs prior month. Share -4.9 points.

  2. 2.OXO

    26.7%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Renpho

    12%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Salter

    11%

    Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Etekcity

    1.8%

    Held 5th. 7.3K estimated branded searches, -3.2% vs prior month. Share +0.1 points.

  6. 6.Escali

    0.46%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Escali and its closest rivals

Every comparison with Escali

8 comparisons

How has branded search demand for Escali changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Escali worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Escali’s share of searches among food scale brands worldwide held steady, from 0.5% to 0.46%.

How did search popularity change for food scale brands worldwide in September 2026?

6 changes

  1. In September 2026, OXO gained share of searches among food scale brands worldwide, from 24.1% to 26.7%.

  2. In September 2026, Renpho gained share of searches among food scale brands worldwide, from 10.9% to 12%.

  3. In September 2026, Salter gained share of searches among food scale brands worldwide, from 10% to 11%.

  4. In September 2026, Cuisinart lost share of searches among food scale brands worldwide, from 53% to 48.1%.

  5. Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.

  6. Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Escali’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Escali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • escali

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How the Brand Demand Index is measured

Where does Escali compete?

Escali is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen scale brands6th of 70.12%Show ranking
Food scale brands6th of 60.46%Shown above
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Is Escali your brand?

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