Brandwave

Escali vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Escali among kitchen scale brands worldwide. KitchenAid had about 1.3 million branded searches, while Escali had 1,900. KitchenAid made up 79.4% of all kitchen scale brand searches we track, and Escali accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, Escali appeared in all five answers and KitchenAid in none.

Among kitchen scale brands worldwide in September 2026

Who do people search for more?

KitchenAid, about 671 searches for every 1 for Escali

KitchenAid 1.3M searchesEscali 1.9K searches

Who does AI mention more?

Escali, mentioned in every answer we collected

Escali in 5 of 5KitchenAid in 0 of 5

Who does AI recommend more?

Escali, the only one of the two named

Escali first in 5KitchenAid never named

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Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Escali appeared in all five answers. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Escali1st
  2. OXO2nd
  3. My Weigh3rd
  4. Etekcity4th
  5. KitchenAid–
  6. Breville–
  7. Salter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • My Weigh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Escali or KitchenAid more popular in search?

This chart shows how often people search Google for Escali and KitchenAid by name. Each line represents a brand's share of searches for all seven kitchen scale brands we track, month by month, from English-language searches worldwide.

Escali and KitchenAid among kitchen scale brands worldwide, by month

Share of searches by month for KitchenAid, Escali. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidBrevilleOXOSalterEtekcityEscaliMy Weigh
Oct 202584.7%6.3%6.3%2.1%0.49%0.11%0.02%
Nov 202586.3%7.1%4.8%1.3%0.34%0.07%0.01%
Dec 202587.1%7.1%3.9%1.3%0.42%0.07%0.01%
Jan 202683%7.6%6.2%2.3%0.81%0.11%0.03%
Feb 202682.7%7.7%6.3%2.6%0.61%0.11%0.03%
Mar 202683.3%7.4%6.1%2.5%0.51%0.13%0.03%
Apr 202682.9%7.6%6.2%2.6%0.55%0.14%0.03%
May 202681%8.5%6.9%2.8%0.6%0.15%0.02%
Jun 202679.8%9.3%7.5%2.7%0.56%0.13%0.02%
Jul 202680.6%8.9%7.2%2.7%0.5%0.12%0.03%
Aug 202680.2%8.9%7.2%3%0.49%0.12%0.03%
Sep 202679.4%10.3%6.9%2.8%0.45%0.12%0.02%

How has the Escali and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Escali in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Escali’s share of searches among kitchen scale brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands worldwide moved from 84.7% to 79.4%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for kitchen scale brands worldwide in September 2026?

2 changes

  1. In September 2026, KitchenAid lost share of searches among kitchen scale brands worldwide, from 80.2% to 79.4%.

  2. Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Escali’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Escali

1 branded search term

  • escali

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

Other head-to-heads among kitchen scale brands

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