How popular isEscali in search?
In September 2026, people searched for Escali by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.12% of all global kitchen scale brand searches, placing Escali sixth out of seven brands. These are worldwide searches for English-language branded terms.
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Which kitchen scale brands compete with Escali?
Share of searches by month for KitchenAid, Breville, OXO, Salter, Escali. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Breville | OXO | Salter | Etekcity | Escali | My Weigh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 6.3% | 6.3% | 2.1% | 0.49% | 0.11% | 0.02% |
| Nov 2025 | 86.3% | 7.1% | 4.8% | 1.3% | 0.34% | 0.07% | 0.01% |
| Dec 2025 | 87.1% | 7.1% | 3.9% | 1.3% | 0.42% | 0.07% | 0.01% |
| Jan 2026 | 83% | 7.6% | 6.2% | 2.3% | 0.81% | 0.11% | 0.03% |
| Feb 2026 | 82.7% | 7.7% | 6.3% | 2.6% | 0.61% | 0.11% | 0.03% |
| Mar 2026 | 83.3% | 7.4% | 6.1% | 2.5% | 0.51% | 0.13% | 0.03% |
| Apr 2026 | 82.9% | 7.6% | 6.2% | 2.6% | 0.55% | 0.14% | 0.03% |
| May 2026 | 81% | 8.5% | 6.9% | 2.8% | 0.6% | 0.15% | 0.02% |
| Jun 2026 | 79.8% | 9.3% | 7.5% | 2.7% | 0.56% | 0.13% | 0.02% |
| Jul 2026 | 80.6% | 8.9% | 7.2% | 2.7% | 0.5% | 0.12% | 0.03% |
| Aug 2026 | 80.2% | 8.9% | 7.2% | 3% | 0.49% | 0.12% | 0.03% |
| Sep 2026 | 79.4% | 10.3% | 6.9% | 2.8% | 0.45% | 0.12% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 1.3M | +4.5% | -0.8 points | |
| 2, held 2nd | 10.3% | 165K | +22.2% | +1.4 points | |
| 3, held 3rd | 6.9% | 110K | 0% | -0.4 points | |
| 4, held 4th | 2.8% | 45.5K | 0% | -0.2 points | |
| 5, held 5th | 0.45% | 7.3K | -3.2% | 0 points | |
| 6, held 6th | 0.12% | 1.9K | 0% | 0 points | |
| 7, held 7th | 0.02% | 390 | 0% | 0 points |
79.4%
Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.8 points.
2.
Breville10.3%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.
3.
OXO6.9%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Salter2.8%
Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Etekcity0.45%
Held 5th. 7.3K estimated branded searches, -3.2% vs prior month. Share 0 points.
6.
Escali0.12%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.
My Weigh0.02%
Held 7th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Escali and its closest rivals
Every comparison with Escali
8 comparisons
How has branded search demand for Escali changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Escali worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Escali’s share of searches among kitchen scale brands worldwide held steady, from 0.11% to 0.12%.
How did search popularity change for kitchen scale brands worldwide in September 2026?
6 changes
In September 2026, Breville gained share of searches among kitchen scale brands worldwide, from 8.9% to 10.3%.
In September 2026, KitchenAid lost share of searches among kitchen scale brands worldwide, from 80.2% to 79.4%.
Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.
Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for My Weigh worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are Escali’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Escali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- escali
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Where does Escali compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Kitchen scale brands | 6th of 7 | 0.12% | Shown above |
| Food scale brands | 6th of 6 | 0.46% | Show ranking |
Is Escali your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.