Brandwave

Escali vs My Weigh:Which is searched more?

In September 2026, Escali had more branded searches than My Weigh among kitchen scale brands worldwide. Escali had about 1,900 branded searches, while My Weigh had 390. Escali made up 0.12% of all kitchen scale brand searches we track, and My Weigh accounted for 0.02%. These are worldwide searches for English-language branded terms.

Share of searches among kitchen scale brands worldwide in September 2026Is Escali or My Weigh more popular in search?
Escali0.12%1.9K searches
vs
My Weigh0.02%390 searches

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Is Escali or My Weigh more popular in search?

Compare the kitchen scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Escali and My Weigh among kitchen scale brands worldwide, by month

Share of searches by month for Escali, My Weigh. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidBrevilleOXOSalterEtekcityEscaliMy Weigh
Oct 202584.7%6.3%6.3%2.1%0.49%0.11%0.02%
Nov 202586.3%7.1%4.8%1.3%0.34%0.07%0.01%
Dec 202587.1%7.1%3.9%1.3%0.42%0.07%0.01%
Jan 202683%7.6%6.2%2.3%0.81%0.11%0.03%
Feb 202682.7%7.7%6.3%2.6%0.61%0.11%0.03%
Mar 202683.3%7.4%6.1%2.5%0.51%0.13%0.03%
Apr 202682.9%7.6%6.2%2.6%0.55%0.14%0.03%
May 202681%8.5%6.9%2.8%0.6%0.15%0.02%
Jun 202679.8%9.3%7.5%2.7%0.56%0.13%0.02%
Jul 202680.6%8.9%7.2%2.7%0.5%0.12%0.03%
Aug 202680.2%8.9%7.2%3%0.49%0.12%0.03%
Sep 202679.4%10.3%6.9%2.8%0.45%0.12%0.02%

How has the Escali and My Weigh comparison changed over the last 12 months?

3 findings
  • Escali was ahead of My Weigh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Escali’s share of searches among kitchen scale brands worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, My Weigh’s share of searches among kitchen scale brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for kitchen scale brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for My Weigh worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Escali’s and My Weigh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Escali

1 branded search term

  • escali

My Weigh

1 branded search term

  • my weigh

How the Brand Demand Index is measured

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