Brandwave

How popular isEscali?

In September 2026, people searched for Escali by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.12% of all global kitchen scale brand searches, placing Escali sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about kitchen scale brands, Escali appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Escali is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 79.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BrevilleShare of searches 10.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OXOShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SalterShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EscaliShare of searches 0.12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Escali appeared in all five answers. Escali is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Escali1st
  2. OXO2nd
  3. My Weigh3rd
  4. Etekcity4th
  5. KitchenAid–
  6. Breville–
  7. Salter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • My Weigh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which kitchen scale brands compete with Escali?

Escali against kitchen scale brands worldwide, by month

Share of searches by month for KitchenAid, Breville, OXO, Salter, Escali. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidBrevilleOXOSalterEtekcityEscaliMy Weigh
Oct 202584.7%6.3%6.3%2.1%0.49%0.11%0.02%
Nov 202586.3%7.1%4.8%1.3%0.34%0.07%0.01%
Dec 202587.1%7.1%3.9%1.3%0.42%0.07%0.01%
Jan 202683%7.6%6.2%2.3%0.81%0.11%0.03%
Feb 202682.7%7.7%6.3%2.6%0.61%0.11%0.03%
Mar 202683.3%7.4%6.1%2.5%0.51%0.13%0.03%
Apr 202682.9%7.6%6.2%2.6%0.55%0.14%0.03%
May 202681%8.5%6.9%2.8%0.6%0.15%0.02%
Jun 202679.8%9.3%7.5%2.7%0.56%0.13%0.02%
Jul 202680.6%8.9%7.2%2.7%0.5%0.12%0.03%
Aug 202680.2%8.9%7.2%3%0.49%0.12%0.03%
Sep 202679.4%10.3%6.9%2.8%0.45%0.12%0.02%

  1. 1.KitchenAid

    79.4%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -0.8 points.

  2. 2.Breville

    10.3%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  3. 3.OXO

    6.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Salter

    2.8%

    Held 4th. 45.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Etekcity

    0.45%

    Held 5th. 7.3K estimated branded searches, -3.2% vs prior month. Share 0 points.

  6. 6.Escali

    0.12%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.My Weigh

    0.02%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Escali and its closest rivals

Every comparison with Escali

8 comparisons

How has branded search demand for Escali changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Escali worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Escali’s share of searches among kitchen scale brands worldwide held steady, from 0.11% to 0.12%.

How did search popularity change for kitchen scale brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among kitchen scale brands worldwide, from 8.9% to 10.3%.

  2. In September 2026, KitchenAid lost share of searches among kitchen scale brands worldwide, from 80.2% to 79.4%.

  3. Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026.

  4. Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for My Weigh worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  6. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Escali’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Escali’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • escali

Do you work for Escali? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Escali compete?

Escali is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen scale brands6th of 70.12%Shown above
Food scale brands6th of 60.46%Show ranking
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Is Escali your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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