Escali vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than Escali among food scale brands worldwide. OXO had about 110,000 branded searches, while Escali had 1,900. OXO made up 26.7% of all food scale brand searches we track, and Escali accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about food scale brands, both Escali and OXO appeared in all five answers. Escali was mentioned before OXO in four out of five answers.
Who do people search for more?
OXO, about 58 searches for every 1 for Escali
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Escali, named ahead of OXO in 4 of 5 answers
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Top food scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Escali and OXO showed up in all five answers. Escali was listed before OXO in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Etekcity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renpho0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food scale brands
5 answers
Asked ChatGPT
“Which food scale brand should I buy?”
Asked ChatGPT
“What are the best food scale brands?”
Asked ChatGPT
“What's the best food scale brand for baking and portions?”
Searched Google, AI Overview
“best food scale”
Searched Google, AI Overview
“digital food scale”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Escali or OXO more popular in search?
This chart shows how often people search Google for Escali and OXO by name. Each line represents a brand's share of searches for all six food scale brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OXO, Escali. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cuisinart | OXO | Renpho | Salter | Etekcity | Escali |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 28.4% | 8.5% | 9.6% | 2.2% | 0.5% |
| Nov 2025 | 59.9% | 24.1% | 7.2% | 6.8% | 1.7% | 0.35% |
| Dec 2025 | 61.4% | 20.2% | 9% | 6.9% | 2.2% | 0.36% |
| Jan 2026 | 55.9% | 22.4% | 10.1% | 8.2% | 2.9% | 0.4% |
| Feb 2026 | 50.7% | 26% | 9.6% | 10.8% | 2.5% | 0.45% |
| Mar 2026 | 57% | 22.8% | 8.4% | 9.4% | 1.9% | 0.5% |
| Apr 2026 | 48.8% | 27.1% | 10% | 11.2% | 2.4% | 0.59% |
| May 2026 | 51.9% | 24.4% | 11% | 10.1% | 2.1% | 0.53% |
| Jun 2026 | 49.7% | 27.6% | 10.2% | 10% | 2.1% | 0.48% |
| Jul 2026 | 53.8% | 25.3% | 9.3% | 9.3% | 1.8% | 0.44% |
| Aug 2026 | 53% | 24.1% | 10.9% | 10% | 1.6% | 0.42% |
| Sep 2026 | 48.1% | 26.7% | 12% | 11% | 1.8% | 0.46% |
How has the Escali and OXO comparison changed over the last 12 months?
3 findings
- OXO was ahead of Escali in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Escali’s share of searches among food scale brands worldwide moved from 0.5% to 0.46%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, OXO’s share of searches among food scale brands worldwide moved from 28.4% to 26.7%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for food scale brands worldwide in September 2026?
2 changes
In September 2026, OXO gained share of searches among food scale brands worldwide, from 24.1% to 26.7%.
Estimated monthly branded searches for Escali worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Escali’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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