Cuisinart vs Oxo:Which is searched more?
In September 2026, Cuisinart had more branded searches than Oxo among food scale brands worldwide. Cuisinart was estimated to have 198K branded searches compared to Oxo’s 110K, and held a 48.2% Share of Search versus Oxo’s 26.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cuisinart or Oxo?
Compare the food scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cuisinart, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cuisinart | Oxo | Renpho | Salter | Etekcity |
|---|---|---|---|---|---|
| Oct 2025 | 51% | 28.6% | 8.6% | 9.6% | 2.3% |
| Nov 2025 | 60.1% | 24.2% | 7.2% | 6.8% | 1.7% |
| Dec 2025 | 61.6% | 20.3% | 9.1% | 6.9% | 2.2% |
| Jan 2026 | 56.1% | 22.6% | 10.1% | 8.3% | 2.9% |
| Feb 2026 | 50.9% | 26.2% | 9.6% | 10.8% | 2.5% |
| Mar 2026 | 57.2% | 22.9% | 8.4% | 9.5% | 1.9% |
| Apr 2026 | 49% | 27.3% | 10% | 11.3% | 2.4% |
| May 2026 | 52.1% | 24.6% | 11% | 10.1% | 2.1% |
| Jun 2026 | 49.9% | 27.8% | 10.2% | 10.1% | 2.1% |
| Jul 2026 | 54.1% | 25.5% | 9.4% | 9.4% | 1.8% |
| Aug 2026 | 53.2% | 24.3% | 10.9% | 10% | 1.7% |
| Sep 2026 | 48.2% | 26.9% | 12.1% | 11.1% | 1.8% |
How has the Cuisinart and Oxo comparison changed over the last 12 months?
3 findings
- Cuisinart was ahead of Oxo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among food scale brands worldwide moved from 51% to 48.2%, and its estimated monthly branded searches moved from 242K to 198K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide moved from 28.6% to 26.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for food scale brands worldwide in September 2026?
2 changes
In September 2026, Oxo gained estimated Share of Search among food scale brands worldwide, from 24.3% to 26.9%.
In September 2026, Cuisinart lost estimated Share of Search among food scale brands worldwide, from 53.2% to 48.2%.
Other head-to-heads among food scale brands
How each brand is measured
Brandwave collects information about searches that people make online using Cuisinart’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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