Brandwave

OXO vs Salter:Which is more popular?

In September 2026, OXO had more branded searches than Salter among kitchen scale brands worldwide. OXO had about 110,000 branded searches, while Salter had 45,500. OXO made up 6.9% of all kitchen scale brand searches we track, and Salter accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about kitchen scale brands, OXO appeared in all five answers and Salter in none.

Among kitchen scale brands worldwide in September 2026

Who do people search for more?

OXO, about 2 searches for every 1 for Salter

OXO 110K searchesSalter 45.5K searches

Who does AI mention more?

OXO, mentioned in every answer we collected

OXO in 5 of 5Salter in 0 of 5

Who does AI recommend more?

OXO, the only one of the two named

OXO first in 5Salter never named

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Top kitchen scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Salter did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Escali1st
  2. OXO2nd
  3. My Weigh3rd
  4. Etekcity4th
  5. KitchenAid–
  6. Breville–
  7. Salter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escali5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • My Weigh4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kitchen scale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is OXO or Salter more popular in search?

This chart shows how often people search Google for OXO and Salter by name. Each line represents a brand's share of searches for all seven kitchen scale brands we track, month by month, from English-language searches worldwide.

OXO and Salter among kitchen scale brands worldwide, by month

Share of searches by month for OXO, Salter. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidBrevilleOXOSalterEtekcityEscaliMy Weigh
Oct 202584.7%6.3%6.3%2.1%0.49%0.11%0.02%
Nov 202586.3%7.1%4.8%1.3%0.34%0.07%0.01%
Dec 202587.1%7.1%3.9%1.3%0.42%0.07%0.01%
Jan 202683%7.6%6.2%2.3%0.81%0.11%0.03%
Feb 202682.7%7.7%6.3%2.6%0.61%0.11%0.03%
Mar 202683.3%7.4%6.1%2.5%0.51%0.13%0.03%
Apr 202682.9%7.6%6.2%2.6%0.55%0.14%0.03%
May 202681%8.5%6.9%2.8%0.6%0.15%0.02%
Jun 202679.8%9.3%7.5%2.7%0.56%0.13%0.02%
Jul 202680.6%8.9%7.2%2.7%0.5%0.12%0.03%
Aug 202680.2%8.9%7.2%3%0.49%0.12%0.03%
Sep 202679.4%10.3%6.9%2.8%0.45%0.12%0.02%

How has the OXO and Salter comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Salter in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among kitchen scale brands worldwide moved from 6.3% to 6.9%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Salter’s share of searches among kitchen scale brands worldwide moved from 2.1% to 2.8%, and its estimated monthly branded searches held steady at 45.5K.

How did search popularity change for kitchen scale brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using OXO’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo

Salter

3 branded search terms

  • salter
  • salter kitchen scale
  • salter scales

How the Brand Demand Index is measured

Other head-to-heads among kitchen scale brands

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