Brandwave

Etekcity vs ThermoWorks:Which is more popular?

In September 2026, ThermoWorks had more branded searches than Etekcity among infrared thermometer brands worldwide. ThermoWorks had about 27,100 branded searches, while Etekcity had 6,600. ThermoWorks made up 11.2% of all infrared thermometer brand searches we track, and Etekcity accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, Etekcity and ThermoWorks each appeared in three of the five answers. Etekcity and ThermoWorks were each mentioned first in two of the four answers.

Among infrared thermometer brands worldwide in September 2026

Who do people search for more?

ThermoWorks, about 4 searches for every 1 for Etekcity

ThermoWorks 27.1K searchesEtekcity 6.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Etekcity in 3 of 5ThermoWorks in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Etekcity first in 2ThermoWorks first in 2

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Top infrared thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Etekcity and ThermoWorks were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Etekcity and ThermoWorks were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. ThermoWorks2nd
  3. Etekcity3rd
  4. Klein Tools4th
  5. FLIR–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about infrared thermometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Etekcity or ThermoWorks more popular in search?

This chart shows how often people search Google for Etekcity and ThermoWorks by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.

Etekcity and ThermoWorks among infrared thermometer brands worldwide, by month

Share of searches by month for ThermoWorks, Etekcity. The figures are in the table below the chart.

View monthly share of searches table
MonthKlein ToolsFLIRThermoWorksEtekcityFlukeBosch
Oct 202558.7%26.3%9.7%3.5%1.6%0.17%
Nov 202552.3%23.4%19.2%3.8%1.1%0.19%
Dec 202555.1%20.2%20.2%3.3%0.97%0.13%
Jan 202656.6%25.3%11.4%5.1%1.5%0.16%
Feb 202658.8%26.3%9.7%3.5%1.6%0.14%
Mar 202657.5%25.8%11.6%3.5%1.5%0.14%
Apr 202660.4%22.1%12.1%3.6%1.6%0.14%
May 202660.6%22.2%12.2%3.6%1.3%0.12%
Jun 202659.2%21.7%14.5%2.9%1.6%0.14%
Jul 202660.8%22.3%12.2%3%1.6%0.12%
Aug 202664.1%19.2%12.9%2.6%1.1%0.12%
Sep 202668.1%16.7%11.2%2.7%1.2%0.13%

How has the Etekcity and ThermoWorks comparison changed over the last 12 months?

3 findings

How did search popularity change for infrared thermometer brands worldwide in September 2026?

2 changes
  1. In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.

  2. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Etekcity’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Etekcity

1 branded search term

  • etekcity

ThermoWorks

1 branded search term

  • thermoworks

How the Brand Demand Index is measured

Other head-to-heads among infrared thermometer brands

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