Brandwave

FLIR vs ThermoWorks:Which is more popular?

In September 2026, FLIR had more branded searches than ThermoWorks among infrared thermometer brands worldwide. FLIR had about 40,500 branded searches, while ThermoWorks had 27,100. FLIR made up 16.7% of all infrared thermometer brand searches we track, and ThermoWorks accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about infrared thermometer brands, ThermoWorks appeared in three of the five answers and FLIR in none.

Among infrared thermometer brands worldwide in September 2026

Who do people search for more?

FLIR, about 49% more searches than ThermoWorks

FLIR 40.5K searchesThermoWorks 27.1K searches

Who does AI mention more?

ThermoWorks, mentioned in 3 of 5 answers, FLIR in 0

ThermoWorks in 3 of 5FLIR in 0 of 5

Who does AI recommend more?

ThermoWorks, the only one of the two named

ThermoWorks first in 3FLIR never named

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Top infrared thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FLIR did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. ThermoWorks2nd
  3. Etekcity3rd
  4. Klein Tools4th
  5. FLIR–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about infrared thermometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FLIR or ThermoWorks more popular in search?

This chart shows how often people search Google for FLIR and ThermoWorks by name. Each line represents a brand's share of searches for all six infrared thermometer brands we track, month by month, from English-language searches worldwide.

FLIR and ThermoWorks among infrared thermometer brands worldwide, by month

Share of searches by month for FLIR, ThermoWorks. The figures are in the table below the chart.

View monthly share of searches table
MonthKlein ToolsFLIRThermoWorksEtekcityFlukeBosch
Oct 202558.7%26.3%9.7%3.5%1.6%0.17%
Nov 202552.3%23.4%19.2%3.8%1.1%0.19%
Dec 202555.1%20.2%20.2%3.3%0.97%0.13%
Jan 202656.6%25.3%11.4%5.1%1.5%0.16%
Feb 202658.8%26.3%9.7%3.5%1.6%0.14%
Mar 202657.5%25.8%11.6%3.5%1.5%0.14%
Apr 202660.4%22.1%12.1%3.6%1.6%0.14%
May 202660.6%22.2%12.2%3.6%1.3%0.12%
Jun 202659.2%21.7%14.5%2.9%1.6%0.14%
Jul 202660.8%22.3%12.2%3%1.6%0.12%
Aug 202664.1%19.2%12.9%2.6%1.1%0.12%
Sep 202668.1%16.7%11.2%2.7%1.2%0.13%

How has the FLIR and ThermoWorks comparison changed over the last 12 months?

3 findings
  • FLIR was ahead of ThermoWorks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FLIR’s share of searches among infrared thermometer brands worldwide moved from 26.3% to 16.7%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, ThermoWorks’ share of searches among infrared thermometer brands worldwide moved from 9.7% to 11.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for infrared thermometer brands worldwide in September 2026?

2 changes

  1. In September 2026, FLIR lost share of searches among infrared thermometer brands worldwide, from 19.2% to 16.7%.

  2. In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FLIR’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FLIR

1 branded search term

  • flir

ThermoWorks

1 branded search term

  • thermoworks

How the Brand Demand Index is measured

Other head-to-heads among infrared thermometer brands

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