Brandwave

How popular isFluke?

In September 2026, people searched for Fluke by name about 101,000 times worldwide, an 18.8% increase from the previous year. These searches made up 1.2% of all global infrared thermometer brand searches, placing Fluke fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about infrared thermometer brands, Fluke appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Fluke is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. Klein ToolsShare of searches 68.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. FLIRShare of searches 16.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ThermoWorksShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. EtekcityShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. FlukeShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top infrared thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fluke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fluke is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. ThermoWorks2nd
  3. Etekcity3rd
  4. Klein Tools4th
  5. FLIR–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klein Tools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThermoWorks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Etekcity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FLIR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about infrared thermometer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which infrared thermometer brands compete with Fluke?

Fluke against infrared thermometer brands worldwide, by month

Share of searches by month for Klein Tools, FLIR, ThermoWorks, Etekcity, Fluke. The figures are in the table below the chart.

View monthly share of searches table
MonthKlein ToolsFLIRThermoWorksEtekcityFlukeBosch
Oct 202558.7%26.3%9.7%3.5%1.6%0.17%
Nov 202552.3%23.4%19.2%3.8%1.1%0.19%
Dec 202555.1%20.2%20.2%3.3%0.97%0.13%
Jan 202656.6%25.3%11.4%5.1%1.5%0.16%
Feb 202658.8%26.3%9.7%3.5%1.6%0.14%
Mar 202657.5%25.8%11.6%3.5%1.5%0.14%
Apr 202660.4%22.1%12.1%3.6%1.6%0.14%
May 202660.6%22.2%12.2%3.6%1.3%0.12%
Jun 202659.2%21.7%14.5%2.9%1.6%0.14%
Jul 202660.8%22.3%12.2%3%1.6%0.12%
Aug 202664.1%19.2%12.9%2.6%1.1%0.12%
Sep 202668.1%16.7%11.2%2.7%1.2%0.13%

  1. 1.Klein Tools

    68.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.FLIR

    16.7%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.ThermoWorks

    11.2%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  4. 4.Etekcity

    2.7%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Fluke

    1.2%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bosch

    0.13%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fluke and its closest rivals

Every comparison with Fluke

17 comparisons

How has branded search demand for Fluke changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fluke worldwide rose from 84.6K to 101K.
  • Across the 12 months ending September 2026, Fluke’s share of searches among infrared thermometer brands worldwide held steady, from 1.6% to 1.2%.

How did search popularity change for infrared thermometer brands worldwide in September 2026?

6 changes

  1. In September 2026, Klein Tools gained share of searches among infrared thermometer brands worldwide, from 64.1% to 68.1%.

  2. In September 2026, FLIR lost share of searches among infrared thermometer brands worldwide, from 19.2% to 16.7%.

  3. In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%.

  4. Estimated monthly branded searches for Fluke worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Etekcity worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Fluke’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fluke’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fluke gas analyzer
  • fluke infrared thermometer
  • fluke laser distance meter
  • fluke multimeter
  • fluke thermal camera

Do you work for Fluke? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fluke compete?

Fluke is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Multimeter brands4th of 73.2%Show ranking
Gas analyzer brands7th of 7<0.01%Show ranking
Clamp meter brands4th of 88%Show ranking
Thermal camera brands6th of 72%Show ranking
Infrared thermometer brands5th of 61.2%Shown above
Laser distance meter brands4th of 41.7%Show ranking
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Is Fluke your brand?

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