Fluke vs Milwaukee:Which is more popular by branded search?
In August 2026, Milwaukee had more branded searches than Fluke among multimeter brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Fluke’s 201K, and held a 63.4% Share of Search versus Fluke’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fluke or Milwaukee?
Compare the multimeter brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Fluke. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | UNI-T | Fluke | Klein Tools | AstroAI | Extech |
|---|---|---|---|---|---|---|
| Oct 2025 | 66% | 16.2% | 13.3% | 4% | 0.36% | 0.24% |
| Nov 2025 | 70.2% | 17.2% | 7.7% | 4.2% | 0.38% | 0.25% |
| Dec 2025 | 61.4% | 18.4% | 15.1% | 4.5% | 0.41% | 0.22% |
| Jan 2026 | 65.7% | 19.8% | 8.8% | 4.8% | 0.53% | 0.29% |
| Feb 2026 | 65.7% | 19.8% | 8.8% | 4.8% | 0.53% | 0.29% |
| Mar 2026 | 61.8% | 22.7% | 10.2% | 4.6% | 0.5% | 0.27% |
| Apr 2026 | 59.9% | 26.9% | 8% | 4.4% | 0.48% | 0.26% |
| May 2026 | 59.9% | 26.9% | 8.1% | 4.4% | 0.48% | 0.22% |
| Jun 2026 | 64% | 23.6% | 7% | 4.7% | 0.42% | 0.23% |
| Jul 2026 | 67% | 20.1% | 7.4% | 4.9% | 0.36% | 0.24% |
| Aug 2026 | 63.4% | 23.3% | 7% | 5.7% | 0.34% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fluke and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Fluke in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fluke’s estimated Share of Search among multimeter brands worldwide moved from 13.3% to 7%, and its estimated monthly branded searches moved from 450K to 201K.
- Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among multimeter brands worldwide moved from 66% to 63.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for multimeter brands worldwide in August 2026?
2 changes
In August 2026, Milwaukee lost estimated Share of Search among multimeter brands worldwide, from 67% to 63.4%.
Estimated monthly branded searches for Fluke worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fluke’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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