Brandwave

Brymen vs Fluke:Which is more popular?

In September 2026, Fluke had more branded searches than Brymen among multimeter brands worldwide. Fluke had about 90,500 branded searches, while Brymen had 24,100. Fluke made up 3.2% of all multimeter brand searches we track, and Brymen accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about multimeter brands, Fluke appeared in four of the five answers and Brymen in three. Fluke was mentioned before Brymen in every answer.

Among multimeter brands worldwide in September 2026

Who do people search for more?

Fluke, about 4 searches for every 1 for Brymen

Fluke 90.5K searchesBrymen 24.1K searches

Who does AI mention more?

Fluke, mentioned in 4 of 5 answers, Brymen in 3

Fluke in 4 of 5Brymen in 3 of 5

Who does AI recommend more?

Fluke, named ahead of Brymen in every answer

Fluke first in 4Brymen never first

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Top multimeter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fluke was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brymen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fluke was listed before Brymen in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluke1st
  2. Klein Tools2nd
  3. Brymen3rd
  4. UNI-T4th
  5. AstroAI5th
  6. Extech6th
  7. Milwaukee7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klein Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fluke4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brymen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UNI-T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AstroAI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Extech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about multimeter brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brymen or Fluke more popular in search?

This chart shows how often people search Google for Brymen and Fluke by name. Each line represents a brand's share of searches for all seven multimeter brands we track, month by month, from English-language searches worldwide.

Brymen and Fluke among multimeter brands worldwide, by month

Share of searches by month for Fluke, Brymen. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeUNI-TKlein ToolsFlukeBrymenAstroAIExtech
Oct 202573.3%18%4.4%2.4%1.1%0.4%0.27%
Nov 202573.3%18%4.4%2.4%1.1%0.4%0.27%
Dec 202570%21%5.2%2.3%0.75%0.46%0.25%
Jan 202669.5%20.9%5.1%2.8%0.78%0.56%0.31%
Feb 202669.5%20.9%5.1%2.8%0.76%0.56%0.31%
Mar 202666.4%24.4%4.9%2.7%0.73%0.54%0.29%
Apr 202663%28.3%4.6%2.5%0.68%0.51%0.28%
May 202662.9%28.3%4.6%2.5%0.83%0.51%0.23%
Jun 202666.5%24.5%4.9%2.7%0.72%0.44%0.24%
Jul 202669.7%20.9%5.1%2.8%0.76%0.38%0.25%
Aug 202665.5%24.1%5.9%3.2%0.72%0.35%0.24%
Sep 202665.3%24%5.9%3.2%0.86%0.53%0.24%

How has the Brymen and Fluke comparison changed over the last 12 months?

3 findings
  • Fluke was ahead of Brymen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brymen’s share of searches among multimeter brands worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches moved from 35K to 24.1K.
  • Across the 12 months ending September 2026, Fluke’s share of searches among multimeter brands worldwide moved from 2.4% to 3.2%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for multimeter brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Fluke worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  2. Estimated monthly branded searches for Brymen worldwide fell 31.1% over 12 measured months, from 35K to 24.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Brymen’s and Fluke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brymen

2 branded search terms

  • brymen
  • brymen multimeter

Fluke

1 branded search term

  • fluke multimeter

How the Brand Demand Index is measured

Other head-to-heads among multimeter brands

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