How popular isFluke in search?
In August 2026, there were an estimated 201K branded searches for Fluke worldwide which is down 55.3% over the last 11 months. Fluke holds 7% estimated Share of Search among multimeter brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Milwaukee63.4%- UNI-T23.3%
- Fluke7%
- Klein Tools5.7%
- AstroAI0.34%
- Extech0.23%
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Which multimeter brands compete with Fluke?
Share of Search by month for Milwaukee, UNI-T, Fluke, Klein Tools. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | UNI-T | Fluke | Klein Tools | AstroAI | Extech |
|---|---|---|---|---|---|---|
| Oct 2025 | 66% | 16.2% | 13.3% | 4% | 0.36% | 0.24% |
| Nov 2025 | 70.2% | 17.2% | 7.7% | 4.2% | 0.38% | 0.25% |
| Dec 2025 | 61.4% | 18.4% | 15.1% | 4.5% | 0.41% | 0.22% |
| Jan 2026 | 65.7% | 19.8% | 8.8% | 4.8% | 0.53% | 0.29% |
| Feb 2026 | 65.7% | 19.8% | 8.8% | 4.8% | 0.53% | 0.29% |
| Mar 2026 | 61.8% | 22.7% | 10.2% | 4.6% | 0.5% | 0.27% |
| Apr 2026 | 59.9% | 26.9% | 8% | 4.4% | 0.48% | 0.26% |
| May 2026 | 59.9% | 26.9% | 8.1% | 4.4% | 0.48% | 0.22% |
| Jun 2026 | 64% | 23.6% | 7% | 4.7% | 0.42% | 0.23% |
| Jul 2026 | 67% | 20.1% | 7.4% | 4.9% | 0.36% | 0.24% |
| Aug 2026 | 63.4% | 23.3% | 7% | 5.7% | 0.34% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 1.8M | 0% | -3.6 points | |
| 2, held 2nd | 23.3% | 673K | +22.4% | +3.2 points | |
| 3, held 3rd | 7% | 201K | 0% | -0.4 points | |
| 4, held 4th | 5.7% | 165K | +22.2% | +0.8 points | |
| 5, held 5th | 0.34% | 9.9K | 0% | 0 points | |
| 6, held 6th | 0.23% | 6.6K | 0% | 0 points |
63.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.6 points.
2.UNI-T
23.3%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.2 points.
3.Fluke
7%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.7%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
5.AstroAI
0.34%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.Extech
0.23%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Fluke and its closest rivals
How has branded search demand for Fluke changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fluke worldwide fell from 450K to 201K.
- Across the 11 months ending August 2026, Fluke’s estimated Share of Search among multimeter brands worldwide decreased from 13.3% to 7%.
- Across the 11 months ending August 2026, Fluke’s estimated Share of Search among multimeter brands worldwide peaked at 15.1% in December 2025 and was lowest at 7% in August 2026.
How did search popularity change for multimeter brands worldwide in August 2026?
6 changes
In August 2026, UNI-T gained estimated Share of Search among multimeter brands worldwide, from 20.1% to 23.3%.
In August 2026, Klein Tools gained estimated Share of Search among multimeter brands worldwide, from 4.9% to 5.7%.
In August 2026, Milwaukee lost estimated Share of Search among multimeter brands worldwide, from 67% to 63.4%.
Estimated monthly branded searches for Fluke worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
Estimated monthly branded searches for Extech worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for AstroAI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Fluke compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Multimeter brands | 3rd of 6 | 7% | Shown above |
| Thermal camera brands | 2nd of 6 | 30.7% | Show ranking |
How is Fluke measured?
Brandwave collects information about searches that people make online using Fluke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fluke
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Is Fluke your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.