Brandwave

Fluke vs HIKMICRO:Which is searched more?

In August 2026, Fluke had more branded searches than HIKMICRO among thermal camera brands worldwide. Fluke was estimated to have 201K branded searches compared to HIKMICRO’s 60.5K, and held a 30.5% Share of Search versus HIKMICRO’s 9.2%. These are worldwide searches for English-language branded terms.

Share of Search among thermal camera brands worldwide in August 2026Which is more popular in search, Fluke or HIKMICRO?
Fluke30.5%201K searches
vs
HIKMICRO9.2%60.5K searches

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Which is more popular in search, Fluke or HIKMICRO?

Compare the thermal camera brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fluke and HIKMICRO among thermal camera brands worldwide, by month

Share of Search by month for Fluke, HIKMICRO. The figures are in the table below the chart.

View monthly share of search table
MonthFlukeHIKMICRO
Oct 202548%7.9%
Nov 202535.3%10.6%
Dec 202554.9%7.4%
Jan 202635%10.5%
Feb 202637.5%9.2%
Mar 202640.7%8.2%
Apr 202637.2%7.5%
May 202637.4%7.5%
Jun 202632.8%8.1%
Jul 202632.8%8.1%
Aug 202630.5%9.2%
Sep 2026——

How has the Fluke and HIKMICRO comparison changed over the last 12 months?

  • Fluke was ahead of HIKMICRO in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fluke’s estimated Share of Search among thermal camera brands worldwide moved from 48% to 30.5%, and its estimated monthly branded searches moved from 450K to 201K.
  • Across the 11 months ending August 2026, HIKMICRO’s estimated Share of Search among thermal camera brands worldwide moved from 7.9% to 9.2%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.3%.

  2. In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

  3. In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 32.8% to 30.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Fluke’s and HIKMICRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fluke

1 branded search term

  • fluke

HIKMICRO

1 branded search term

  • hik micro

How the Brand Demand Index is measured

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