Brandwave

How popular isBosch in search?

In August 2026, there were an estimated 206K branded searches for Bosch worldwide which held steady over the last 11 months. Bosch holds 31.5% estimated Share of Search among thermal camera brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bosch31.5%
  2. Fluke30.7%
  3. Testo20.6%
  4. HIKMICRO9.2%
  5. FLIR7.6%
  6. Seek Thermal0.44%
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Which thermal camera brands compete with Bosch?

Bosch against thermal camera brands worldwide, by month

Share of Search by month for Bosch, Fluke, Testo, HIKMICRO, FLIR. The figures are in the table below the chart.

View monthly share of search table
MonthBoschFlukeTestoHIKMICROFLIRSeek Thermal
Oct 202522.3%48.4%14.5%8%6.5%0.39%
Nov 202524.8%35.6%19.6%10.7%8.8%0.52%
Dec 202517.2%55.3%13.6%7.4%6.1%0.44%
Jan 202624.8%35.5%19.5%10.7%8.7%0.95%
Feb 202621.7%37.9%20.8%9.3%9.3%1%
Mar 202623.3%41%18.4%8.2%8.2%0.74%
Apr 202626.1%37.5%20.6%7.6%7.6%0.67%
May 202626.1%37.6%20.7%7.6%7.6%0.44%
Jun 202628%33.1%22.2%8.1%8.1%0.48%
Jul 202628%33%22.2%8.1%8.1%0.59%
Aug 202631.5%30.7%20.6%9.2%7.6%0.44%
Sep 2026——————

  1. 1.Bosch

    31.5%

    Moved from 2nd to 1st. 206K estimated branded searches, +21.2% vs prior month. Share +3.5 points.

  2. 2.Fluke

    30.7%

    Moved from 1st to 2nd. 201K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Testo

    20.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.HIKMICRO

    9.2%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.FLIR

    7.6%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Seek Thermal

    0.44%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Compare search popularity between Bosch and its closest rivals

How has branded search demand for Bosch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bosch worldwide held steady, from 207K to 206K.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among thermal camera brands worldwide increased from 22.3% to 31.5%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among thermal camera brands worldwide peaked at 31.5% in August 2026 and was lowest at 17.2% in December 2025.
  • Across the 11 months ending August 2026, Bosch rose from 2nd to 1st among thermal camera brands worldwide.

How did search popularity change for thermal camera brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Fluke to take the highest estimated Share of Search among thermal camera brands worldwide, at 31.5%.

  2. In August 2026, HIKMICRO overtook FLIR to rank 4th among thermal camera brands worldwide, at 9.2%.

  3. In August 2026, Fluke lost estimated Share of Search among thermal camera brands worldwide, from 33% to 30.7%.

  4. In August 2026, Testo lost estimated Share of Search among thermal camera brands worldwide, from 22.2% to 20.6%.

  5. In August 2026, FLIR lost estimated Share of Search among thermal camera brands worldwide, from 8.1% to 7.6%.

  6. Estimated monthly branded searches for Seek Thermal worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Bosch compete?

Bosch is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands3rd of 63.3%Show ranking
Cordless drill brands5th of 55.1%Show ranking
Power tool brands5th of 55.1%Show ranking
Circular saw brands4th of 55.5%Show ranking
Hedge trimmer brands5th of 55.8%Show ranking
Range hoods4th of 66.2%Show ranking
Hole saw brands4th of 66.2%Show ranking
Laundry appliance brands5th of 57.6%Show ranking
Garden shredders4th of 68.1%Show ranking
Oven brands3rd of 58.3%Show ranking
Saw blade brands5th of 68.4%Show ranking
Sander brands4th of 58.4%Show ranking
Router bit brands4th of 68.8%Show ranking
Stand mixer brands4th of 59.1%Show ranking
Bench grinders4th of 69.1%Show ranking
Power planers4th of 69.1%Show ranking
Heat gun brands4th of 69.7%Show ranking
Spirit level brands2nd of 510%Show ranking
Borescope brands2nd of 610.1%Show ranking
Irons3rd of 610.3%Show ranking
Grinding disc brands3rd of 610.9%Show ranking
Routers brands3rd of 511%Show ranking
Table saws3rd of 611.8%Show ranking
Mitre saws3rd of 612%Show ranking
Pressure washer accessories3rd of 612.3%Show ranking
Pressure washers3rd of 612.3%Show ranking
Pressure washer brands3rd of 512.4%Show ranking
Dishwasher brands3rd of 516.1%Show ranking
Refrigerator brands3rd of 516.5%Show ranking
Stud finder brands2nd of 629.6%Show ranking
Thermal camera brands1st of 631.5%Shown above
Windshield wiper brands1st of 633.7%Show ranking
Car battery brands1st of 640.5%Show ranking
Hot water brands1st of 548%Show ranking
Heat pump water heating brands1st of 555.9%Show ranking

How is Bosch measured?

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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