Brandwave

Bosch vs Wagner:Which is more popular by branded search?

In August 2026, Wagner had more branded searches than Bosch among heat gun brands worldwide. Wagner was estimated to have 246K branded searches compared to Bosch’s 206K, and held an 11.6% Share of Search versus Bosch’s 9.7%. These are worldwide searches for English-language branded terms.

Share of Search among heat gun brands worldwide in August 2026Which is more popular in search, Bosch or Wagner?
Bosch9.7%206K searches
vs
Wagner11.6%246K searches

Follow Bosch vs Wagner and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Bosch or Wagner?

Compare the heat gun brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Wagner among heat gun brands worldwide, by month

Share of Search by month for Wagner, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltWagnerBoschDraperSteinel
Oct 202548.2%26.6%11.9%8.2%4.3%0.88%
Nov 202546.3%31.3%11.4%6.5%3.4%1%
Dec 202541.9%34.5%12.6%7.2%3.1%0.76%
Jan 202639.5%32.3%14.5%8.3%4.3%1.1%
Feb 202639.8%32.6%11.9%6.8%8%0.88%
Mar 202639.4%26.5%11.9%6.7%14.5%0.88%
Apr 202639.8%32.6%11.9%8.3%6.5%0.88%
May 202639.3%32.1%14.4%8.1%5.2%0.86%
Jun 202638.7%31.6%11.6%8%9.4%0.7%
Jul 202638.2%31.2%13.9%9.6%6.2%0.84%
Aug 202638.7%31.6%11.6%9.7%7.8%0.7%
Sep 2026——————

How has the Bosch and Wagner comparison changed over the last 12 months?

  • Wagner was ahead of Bosch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among heat gun brands worldwide moved from 8.2% to 9.7%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, Wagner’s estimated Share of Search among heat gun brands worldwide moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for heat gun brands worldwide in August 2026?

  1. In August 2026, Wagner lost estimated Share of Search among heat gun brands worldwide, from 13.9% to 11.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Wagner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Wagner

1 branded search term

  • wagner

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.