How popular isWagner in search?
In August 2026, there were an estimated 246K branded searches for Wagner worldwide which is down 18.3% over the last 11 months. Wagner holds 11.6% estimated Share of Search among heat gun brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which heat gun brands compete with Wagner?
Share of Search by month for Makita, DeWalt, Wagner, Bosch, Draper. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Wagner | Bosch | Draper | Steinel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 26.6% | 11.9% | 8.2% | 4.3% | 0.88% |
| Nov 2025 | 46.3% | 31.3% | 11.4% | 6.5% | 3.4% | 1% |
| Dec 2025 | 41.9% | 34.5% | 12.6% | 7.2% | 3.1% | 0.76% |
| Jan 2026 | 39.5% | 32.3% | 14.5% | 8.3% | 4.3% | 1.1% |
| Feb 2026 | 39.8% | 32.6% | 11.9% | 6.8% | 8% | 0.88% |
| Mar 2026 | 39.4% | 26.5% | 11.9% | 6.7% | 14.5% | 0.88% |
| Apr 2026 | 39.8% | 32.6% | 11.9% | 8.3% | 6.5% | 0.88% |
| May 2026 | 39.3% | 32.1% | 14.4% | 8.1% | 5.2% | 0.86% |
| Jun 2026 | 38.7% | 31.6% | 11.6% | 8% | 9.4% | 0.7% |
| Jul 2026 | 38.2% | 31.2% | 13.9% | 9.6% | 6.2% | 0.84% |
| Aug 2026 | 38.7% | 31.6% | 11.6% | 9.7% | 7.8% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 823K | +22.3% | +0.5 points | |
| 2, held 2nd | 31.6% | 673K | +22.4% | +0.4 points | |
| 3, held 3rd | 11.6% | 246K | 0% | -2.4 points | |
| 4, held 4th | 9.7% | 206K | +21.2% | 0 points | |
| 5, held 5th | 7.8% | 165K | +50% | +1.5 points | |
| 6, held 6th | 0.7% | 14.8K | 0% | -0.1 points |
1.
Makita38.7%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
2.
DeWalt31.6%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.
3.Wagner
11.6%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.4 points.
4.
Bosch9.7%
Held 4th. 206K estimated branded searches, +21.2% vs prior month. Share 0 points.
5.Draper
7.8%
Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.5 points.
6.Steinel
0.7%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Wagner and its closest rivals
How has branded search demand for Wagner changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wagner worldwide fell from 301K to 246K.
- Across the 11 months ending August 2026, Wagner’s estimated Share of Search among heat gun brands worldwide peaked at 14.5% in January 2026 and was lowest at 11.4% in November 2025.
How did search popularity change for heat gun brands worldwide in August 2026?
4 changes
In August 2026, Draper gained estimated Share of Search among heat gun brands worldwide, from 6.2% to 7.8%.
In August 2026, Makita gained estimated Share of Search among heat gun brands worldwide, from 38.2% to 38.7%.
In August 2026, Wagner lost estimated Share of Search among heat gun brands worldwide, from 13.9% to 11.6%.
Estimated monthly branded searches for Steinel worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Where does Wagner compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Paint sprayer brands | 2nd of 5 | 11.2% | Show ranking |
| Heat gun brands | 3rd of 6 | 11.6% | Shown above |
How is Wagner measured?
Brandwave collects information about searches that people make online using Wagner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wagner
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Is Wagner your brand?
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