How popular isWagner in search?
In September 2026, there were an estimated 246K branded searches for Wagner worldwide which is down 18.3% over the last 12 months. Wagner holds 55.6% estimated Share of Search among spray gun brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which spray gun brands compete with Wagner?
Share of Search by month for Wagner, Graco, Iwata. The figures are in the table below the chart.
View monthly share of search table
| Month | Wagner | Graco | Iwata |
|---|---|---|---|
| Oct 2025 | 56.3% | 35.6% | 8% |
| Nov 2025 | 56.7% | 34.7% | 8.5% |
| Dec 2025 | 59.5% | 31.5% | 8.9% |
| Jan 2026 | 55.7% | 34.1% | 10.2% |
| Feb 2026 | 54.5% | 34.2% | 11.3% |
| Mar 2026 | 56.5% | 35% | 8.5% |
| Apr 2026 | 51.4% | 38.5% | 10.1% |
| May 2026 | 59.4% | 30.6% | 9.9% |
| Jun 2026 | 55.6% | 35.1% | 9.3% |
| Jul 2026 | 56.2% | 34.4% | 9.4% |
| Aug 2026 | 54.9% | 35.5% | 9.6% |
| Sep 2026 | 55.6% | 35.1% | 9.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 246K | 0% | +0.7 points | |
| 2, held 2nd | 35.1% | 155K | -2.6% | -0.5 points | |
| 3, held 3rd | 9.3% | 41.2K | -4.2% | -0.3 points |
Compare search popularity between Wagner and its closest rivals
Every comparison with Wagner
10 comparisons
How has branded search demand for Wagner changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wagner worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Wagner’s estimated Share of Search among spray gun brands worldwide decreased from 56.3% to 55.6%.
- Across the 12 months ending September 2026, Wagner’s estimated Share of Search among spray gun brands worldwide peaked at 59.5% in December 2025 and was lowest at 51.4% in April 2026.
How did search popularity change for spray gun brands worldwide in September 2026?
2 changes
In September 2026, Wagner gained estimated Share of Search among spray gun brands worldwide, from 54.9% to 55.6%.
Estimated monthly branded searches for Graco worldwide fell 18.4% over 12 measured months, from 190K to 155K in September 2026.
Where does Wagner compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heat gun brands | 4th of 6 | 9.4% | Show ranking |
| Spray gun brands | 1st of 3 | 55.6% | Shown above |
| Paint sprayer brands | 1st of 5 | 60.5% | Show ranking |
| Airless sprayer brands | 1st of 3 | 60.7% | Show ranking |
| HVLP sprayer brands | 1st of 3 | 60.7% | Show ranking |
How is Wagner measured?
Brandwave collects information about searches that people make online using Wagner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wagner
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Is Wagner your brand?
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