How popular isGraco in search?
In September 2026, there were an estimated 155K branded searches for Graco worldwide which is down 18.4% over the last 12 months. Graco holds 35.1% estimated Share of Search among spray gun brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Graco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which spray gun brands compete with Graco?
Share of Search by month for Wagner, Graco, Iwata. The figures are in the table below the chart.
View monthly share of search table
| Month | Wagner | Graco | Iwata |
|---|---|---|---|
| Oct 2025 | 56.3% | 35.6% | 8% |
| Nov 2025 | 56.7% | 34.7% | 8.5% |
| Dec 2025 | 59.5% | 31.5% | 8.9% |
| Jan 2026 | 55.7% | 34.1% | 10.2% |
| Feb 2026 | 54.5% | 34.2% | 11.3% |
| Mar 2026 | 56.5% | 35% | 8.5% |
| Apr 2026 | 51.4% | 38.5% | 10.1% |
| May 2026 | 59.4% | 30.6% | 9.9% |
| Jun 2026 | 55.6% | 35.1% | 9.3% |
| Jul 2026 | 56.2% | 34.4% | 9.4% |
| Aug 2026 | 54.9% | 35.5% | 9.6% |
| Sep 2026 | 55.6% | 35.1% | 9.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 246K | 0% | +0.7 points | |
| 2, held 2nd | 35.1% | 155K | -2.6% | -0.5 points | |
| 3, held 3rd | 9.3% | 41.2K | -4.2% | -0.3 points |
Compare search popularity between Graco and its closest rivals
Every comparison with Graco
22 comparisons
- Chicco vs Graco
- Cybex vs Graco
- Fisher-Price vs Graco
- Graco vs Mamas & Papas
- Graco vs Maxi-Cosi
- Graco vs Stokke
- Graco vs Wagner
- BabyBjörn vs Graco
- Graco vs Ingenuity
- Britax vs Graco
- Graco vs Peg Perego
- Graco vs Iwata
- Graco vs Munchkin
- 4moms vs Graco
- Graco vs Joie
- Graco vs Titan
- Graco vs Joovy
- Graco vs Regalo
- Graco vs Summer Infant
- Evenflo vs Graco
- Graco vs Rexbeti
- Graco vs HomeRight
How has branded search demand for Graco changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Graco worldwide fell from 190K to 155K.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among spray gun brands worldwide decreased from 35.6% to 35.1%.
- Across the 12 months ending September 2026, Graco’s estimated Share of Search among spray gun brands worldwide peaked at 38.5% in April 2026 and was lowest at 30.6% in May 2026.
How did search popularity change for spray gun brands worldwide in September 2026?
2 changes
In September 2026, Wagner gained estimated Share of Search among spray gun brands worldwide, from 54.9% to 55.6%.
Estimated monthly branded searches for Graco worldwide fell 18.4% over 12 measured months, from 190K to 155K in September 2026.
Where does Graco compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| High chairs | 4th of 6 | 10.1% | Show ranking |
| Child car seat brands | 3rd of 5 | 12.1% | Show ranking |
| Baby rockers | 3rd of 6 | 13.9% | Show ranking |
| Spray gun brands | 2nd of 3 | 35.1% | Shown above |
| Paint sprayer brands | 2nd of 5 | 38.2% | Show ranking |
| Airless sprayer brands | 2nd of 3 | 38.3% | Show ranking |
| HVLP sprayer brands | 2nd of 3 | 38.3% | Show ranking |
| Baby playpens | 1st of 6 | 79.2% | Show ranking |
How is Graco measured?
Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- graco
- graco high chairs
- graco paint sprayer
Do you work for Graco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Graco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.