How popular isGraco in search?
In August 2026, there were an estimated 110K branded searches for Graco worldwide which is down 18.5% over the last 11 months. Graco holds 12% estimated Share of Search among baby rockers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chicco51.6%
Fisher-Price26.7%
Graco12%
BabyBjorn8%
4moms1.6%
Ingenuity—
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Which baby rockers compete with Graco?
Share of Search by month for Chicco, Fisher-Price, Graco, BabyBjorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Fisher-Price | Graco | BabyBjorn | 4moms | Ingenuity |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 30.5% | 13.7% | 9.2% | 2.3% | — |
| Nov 2025 | 44.3% | 35.9% | 10.8% | 7.2% | 1.8% | — |
| Dec 2025 | 39.7% | 41.6% | 10.2% | 6.8% | 1.7% | — |
| Jan 2026 | 44.7% | 30.3% | 13.6% | 9.1% | 2.2% | — |
| Feb 2026 | 48.2% | 25.8% | 14.1% | 9.5% | 2.3% | — |
| Mar 2026 | 48.8% | 26.6% | 14.6% | 8% | 2% | — |
| Apr 2026 | 49.1% | 26.5% | 14.5% | 8% | 1.9% | — |
| May 2026 | 50.1% | 27.6% | 12.3% | 8.3% | 1.7% | — |
| Jun 2026 | 49.2% | 25.5% | 14% | 9.4% | 1.9% | — |
| Jul 2026 | 46.6% | 29.5% | 13.2% | 8.9% | 1.8% | — |
| Aug 2026 | 51.6% | 26.7% | 12% | 8% | 1.6% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 475K | +22.5% | +5.1 points | |
| 2, held 2nd | 26.7% | 246K | 0% | -2.8 points | |
| 3, held 3rd | 12% | 110K | 0% | -1.3 points | |
| 4, held 4th | 8% | 74K | 0% | -0.8 points | |
| 5, held 5th | 1.6% | 14.8K | 0% | -0.2 points | |
| —, not measured this month | — | — | — | — |
1.
51.6%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.
26.7%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.
3.
12%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
8%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
4moms1.6%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Graco and its closest rivals
How has branded search demand for Graco changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Graco worldwide fell from 135K to 110K.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide decreased from 13.7% to 12%.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide peaked at 14.6% in March 2026 and was lowest at 10.2% in December 2025.
How did search popularity change for baby rockers worldwide in August 2026?
5 changes
In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.
In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.
In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%.
In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.
Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Where does Graco compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Child car seat brands | 3rd of 5 | 8.7% | Show ranking |
| High chairs | 4th of 6 | 9.3% | Show ranking |
| Baby rockers | 3rd of 6 | 12% | Shown above |
| Baby playpens | 2nd of 6 | 22.7% | Show ranking |
| Paint sprayer brands | 2nd of 5 | 30.4% | Show ranking |
How is Graco measured?
Brandwave collects information about searches that people make online using Graco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- graco
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Is Graco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.