Brandwave

How popular isChicco in search?

In August 2026, there were an estimated 475K branded searches for Chicco worldwide which is up 8.5% over the last 11 months. Chicco holds 51.6% estimated Share of Search among baby rockers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco51.6%
  2. Fisher-Price26.7%
  3. Graco12%
  4. BabyBjorn8%
  5. 4moms1.6%
  6. Ingenuity—
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Which baby rockers compete with Chicco?

Chicco against baby rockers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Graco, BabyBjorn. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceGracoBabyBjorn4momsIngenuity
Oct 202544.4%30.5%13.7%9.2%2.3%—
Nov 202544.3%35.9%10.8%7.2%1.8%—
Dec 202539.7%41.6%10.2%6.8%1.7%—
Jan 202644.7%30.3%13.6%9.1%2.2%—
Feb 202648.2%25.8%14.1%9.5%2.3%—
Mar 202648.8%26.6%14.6%8%2%—
Apr 202649.1%26.5%14.5%8%1.9%—
May 202650.1%27.6%12.3%8.3%1.7%—
Jun 202649.2%25.5%14%9.4%1.9%—
Jul 202646.6%29.5%13.2%8.9%1.8%—
Aug 202651.6%26.7%12%8%1.6%—
Sep 2026——————

  1. 1.Chicco

    51.6%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. 2.Fisher-Price

    26.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Graco

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.BabyBjorn

    8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.4moms

    1.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. —.Ingenuity

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Chicco and its closest rivals

How has branded search demand for Chicco changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chicco worldwide rose from 438K to 475K.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide increased from 44.4% to 51.6%.
  • Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide peaked at 51.6% in August 2026 and was lowest at 39.7% in December 2025.

How did search popularity change for baby rockers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.

  3. In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Chicco compete?

Chicco is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands3rd of 526.1%Show ranking
High chairs1st of 638.5%Show ranking
Bottle sterilisers1st of 640.8%Show ranking
Baby bouncers1st of 650.1%Show ranking
Baby rockers1st of 651.6%Shown above
Baby thermometers1st of 658.3%Show ranking

How is Chicco measured?

Brandwave collects information about searches that people make online using Chicco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • car seat chicco
  • chicco
  • chicco car seat
  • chicco fit360
  • chicco keyfit
  • chicco myfit
  • chicco onefit
  • chiccousa com

Do you work for Chicco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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