Brandwave

How popular isFisher-Price in search?

In August 2026, there were an estimated 246K branded searches for Fisher-Price worldwide which is down 18.3% over the last 11 months. Fisher-Price holds 26.7% estimated Share of Search among baby rockers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco51.6%
  2. Fisher-Price26.7%
  3. Graco12%
  4. BabyBjorn8%
  5. 4moms1.6%
  6. Ingenuity—
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Which baby rockers compete with Fisher-Price?

Fisher-Price against baby rockers worldwide, by month

Share of Search by month for Chicco, Fisher-Price, Graco, BabyBjorn. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoFisher-PriceGracoBabyBjorn4momsIngenuity
Oct 202544.4%30.5%13.7%9.2%2.3%—
Nov 202544.3%35.9%10.8%7.2%1.8%—
Dec 202539.7%41.6%10.2%6.8%1.7%—
Jan 202644.7%30.3%13.6%9.1%2.2%—
Feb 202648.2%25.8%14.1%9.5%2.3%—
Mar 202648.8%26.6%14.6%8%2%—
Apr 202649.1%26.5%14.5%8%1.9%—
May 202650.1%27.6%12.3%8.3%1.7%—
Jun 202649.2%25.5%14%9.4%1.9%—
Jul 202646.6%29.5%13.2%8.9%1.8%—
Aug 202651.6%26.7%12%8%1.6%—
Sep 2026——————

  1. 1.Chicco

    51.6%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5.1 points.

  2. 2.Fisher-Price

    26.7%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Graco

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.BabyBjorn

    8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.4moms

    1.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. —.Ingenuity

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Fisher-Price and its closest rivals

How has branded search demand for Fisher-Price changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fisher-Price worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide decreased from 30.5% to 26.7%.
  • Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide peaked at 41.6% in December 2025 and was lowest at 25.5% in June 2026.

How did search popularity change for baby rockers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%.

  2. In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%.

  3. In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%.

  4. In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%.

  5. Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

Where does Fisher-Price compete?

Fisher-Price is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby play mats3rd of 69.7%Show ranking
Baby bouncers2nd of 626%Show ranking
Baby rockers2nd of 626.7%Shown above
Baby bath tubs2nd of 635.8%Show ranking
Metal detector brands1st of 539.1%Show ranking
Baby toys1st of 648.2%Show ranking

How is Fisher-Price measured?

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher price

How the Brand Demand Index is measured

Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie, owned by the same company, worldwide.

Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

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